May 23, 2007
Eventful Engages Fresh and Faithful Lori Mckenna Fans as She Joins Faith Hill and Tim McGraw's "Soul2Soul" Tour
Eventful and Warner Bros. Nashville Launch Online ‘Demand’ Competition
For Fans To Win Special Performance From Rising Star McKenna
SAN DIEGO, CA - May 23, 2007 – Eventful, Inc., the leading online events service, and Warner Bros. Nashville, have joined forces to promote new singer songwriter Lori McKenna to thousands of new fans around the country, as she gears up to support Faith Hill and Tim McGraw’s Soul2Soul Tour 2007, the most successful concert tour in country music history.
The Eventful ‘Demand Lori McKenna’ competition will allow fans based in the 14 cities on the Soul2Soul Tour to Demand that Lori perform a special, free acoustic session where they live. The city with the most Demands for Lori will host the performance, with tickets going exclusively to the Eventful Demanders that take part. The contest runs from today until June 1, with the tour kicking off in Omaha, Nebraska, on June 5.
Eventful Demand is a viral service that has transformed the way that audiences interact with public figures and performers, empowering supporters to directly influence where events take place. The service enables fans to lobby for performers to come to their town and enables performers to make informed decisions about their tour itinerary based on where their fans want them to play.
“The viral nature of the Web is an important component of our promotional campaigns for breaking new artists,” said Kelli Cashiola, Marketing Director at Warner Bros. Nashville. “Eventful enables our artists to engage directly with their loyal fans and empower the fans to influence where they perform. In this case, fans will get something that they can’t get anywhere else, a very intimate performance from Lori. Eventful Demand is an accessible, effective and engaging tool for building relationships between artists and fans.”
“I’m very grateful to Faith and Tim for the opportunity to be part of their tour, but playing to a small group, whether it’s in a coffee shop or local bar, also means so much. It’s where I started out, and gives you that intense connection that all live performers crave,” said Lori McKenna. “Eventful gives me the opportunity to reach out to my fans in a very personal way, and I can’t wait to see the results of the contest.”
An acclaimed singer-songwriter, McKenna was thrust into the limelight last year when Faith Hill included several of McKenna’s songs on her number one album, “Fireflies”. Since then, both Faith and her husband, country music legend Tim McGraw have been personally invested in helping Lori’s music reach a wider audience, with the latter also producing McKenna’s new album, “Unglamorous”, due out this summer.
“The connection between artist and fan can be a very powerful one, and our role is to help strengthen these existing relationships and also create new bonds by identifying new pockets of supporters,” said Jordan Glazier, CEO at Eventful. “The Soul2Soul Tour is a real phenomenon, and we’re excited to help an emerging artist like Lori as she becomes part of it.”
Along with MySpace, YouTube and iTunes, Eventful is an essential part of the online marketing toolkit for performers, politicians and others. Millions of fans are using Eventful to connect with over 20,000 musicians, comedians and politicians to “Demand” events in their local markets worldwide. Eventful Demand has become a phenomenon in the music and entertainment industry and is transforming the way that tours are scheduled.
About Eventful, Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events website which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating grass-roots campaigns to “Demand” them in their town.
CONTACT
For Eventful:
Louise Tipton
LEWIS PR
(415) 992 4400
eventful@lewispr.com
Posted by brian at May 23, 2007 06:19 PM