May 30, 2007
EVENTFUL POWERS ENERGIZER® ENCORE MUSIC COMPETITION FOR VANS WARPED TOUR 07 PRESENTED BY AT&T
Unique Eventful Demand Service Empowers Fans to Decide Who Gets To Play The Encore
SAN DIEGO, CA - May 30, 2007 - The Vans Warped Tour, Energizer and Eventful, Inc, today announced that fans across the country will use Eventful’s Demand service to decide which bands play encores at each Vans Warped Tour show, presented by Energizer. Eventful Demand is a free online service that empowers fans to lobby for performers to come and play in their local town or city. This year’s Vans Warped Tour includes an outstanding line-up of over 100 bands including New Found Glory and Yellowcard, who will play a 45-city tour beginning in Pomona, CA, on June 29. Each show includes an Energizer Encore performance by one band.
This year, Vans Warped Tour and Energizer will use the Eventful Demand service to give fans the power to choose which band plays the Energizer Encore. Fans can log on to: http://eventful.com/energizer or www.warpedtour.com to participate. For each city of the tour, fans will be able to demand their favorite from a list of bands who will compete in the Energizer® Encore Music Competition.
Now in its third consecutive year, Energizer is giving power to music fans in its Energizer Encore Music Competition. In addition to playing a 10-minute longer set, the winning Encore bands will sign autographs in the Energizer® e²® Titanium Technology® Autograph Tent.
Eventful’s Demand service empowers fans to influence the touring schedules of their favorite artists and enables performers to make informed decisions about their itinerary based on the Demand data. Along with MySpace, YouTube and iTunes, Eventful is an essential part of the online marketing toolkit for performers, politicians and others, with more than 20,000 performers having already been ‘Demanded’ by fans. Millions of fans are using Eventful to connect with thousands of musicians, comedians and even politicians to “Demand” events in their local markets worldwide. Eventful Demand has become a phenomenon in the music and entertainment industry and is transforming the way that tours are scheduled.
The Vans Warped Tour fuses cutting-edge musical artists, action sports and a wide range of attractions for fans. Bands confirmed for this summer’s tour include: Anberlin, Bad Religion, Bleed The Dream, Coheed and Cambria, Hawthorne Heights, Killswitch Engage, K-Os, New Found Glory, Pennywise, Pepper, Red Jumpsuit Apparatus, Tiger Army, Underoath, Yellowcard and many more.
“In its third year as a sponsor, Energizer provides an opportunity for bands to play longer than the traditional 30 minute Warped Tour set,” said Kevin Lyman, tour founder and producer, Warped Tour. “Thanks to Eventful, the bands are chosen by the fans - the ultimate decision makers on this tour.”
“We love helping build stronger connections between fans and artists,” said Eventful CEO Jordan Glazier. “We’re excited to work with the Vans Warped Tour and Energizer to give the fans the power to shape the shows. It’s a great way to give the performers the chance to empower their devoted fan base.”
About Eventful, Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events website which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town.
About Warped Tour
“America’s most successful festival” (Rolling Stone) and America’s longest-running touring festival--the VANS WARPED TOUR®PRESENTED BY THE NEW AT&T--will launch its 13th year June 29 in Pomona, CA and wrap August 25 in Los Angeles, CA. The traveling punk rock summer camp fuses cutting-edge musical artists, action sports and a wide range of attractions for fans. Bands confirmed for this summer’s tour include: Anberlin, Bad Religion, Bleed The Dream, Coheed and Cambria, Hawthorne Heights, Killswitch Engage, K-Os, New Found Glory, Pennywise, Pepper, Red Jumpsuit Apparatus, Tiger Army, Underoath, Yellowcard and many more. www.warpedtour.com
CONTACT
For Eventful:
Louise Tipton
LEWIS PR
(415) 992 4400
eventful@lewispr.com
Posted by brian at May 30, 2007 12:05 PM