January 08, 2008
Eventful Reveals Insights Into Youth Voter Behavior Ahead of New Hampshire Primary
Data from Eventful’s Demand Service Shows Obama, Huckabee and McCain as Favorites
San Diego, Calif. – January 7, 2008 - Eventful, the leading global events Web site, today released its latest data revealing the most ‘Demanded’ presidential candidates within the state of New Hampshire. Among the Democrats, the data shows that Sen. Barack Obama is the most Demanded in New Hampshire by a substantial margin. Among the leading Republican candidates, Sen. John McCain and Mike Huckabee are neck-and-neck as the two most Demanded in the state.
The results from the Iowa caucus show extremely high turnout by young voters, indicating that the campaign’s online efforts to reach young voters are succeeding. Obama’s Demanders on Eventful average 26.4 years old, which is the youngest average age among the Democratic candidates. While McCain and Huckabee are close in Eventful’s New Hampshire rankings, the Demanders on Eventful for McCain are substantially younger (average age: 26.8) than the Demanders for Huckabee (average age: 33.7).
Eventful’s Demand service gives voters the ability to influence where candidates appear on the campaign trail. The resulting data provides a valuable leading indicator of the preferences of the young voters using Eventful’s service. For the Iowa caucus, Eventful’s data showed Obama and Huckabee as the clear choice for their respective parties.
Among Web sites that are useful for engaging with young voters, Eventful is unique in its focus on translating online passion into real world activity. For example, Eventful provides the campaign teams with data and demographics of their supporters as well as the ability to communicate by email with supporters at a targeted, local level.
Since the Iowa Caucus, many of the presidential candidates have received an increase in attention on the Internet, including on Eventful. In the last week, Obama, McCain, Huckabee, Sen. Hillary Clinton, John Edwards and Rep. Dennis Kucinich have all been among the most Demanded people on Eventful.com. Obama has received a dramatic jump in Demands since the Iowa Caucus on January 3, 2008 with a count of more than 2,000 Eventful Demands since the caucus. This jump coincides with Obama’s rise in the polls, including the CNN/WMUR poll released today.
“We see almost all of the candidates using Eventful’s Demand service as a way to engage young audiences and get out the youth vote. Sen. Obama, Sen. McCain and Mike Huckabee have been particularly successful in engaging grass-roots supporters through Eventful, evidenced by the fact that they are the most Demanded candidates in New Hampshire,” said Jordan Glazier, CEO at Eventful. “As technology and the Internet evolve, it enables a two-way dialogue between candidates and voters as well as a vehicle for empowering young voters to influence the political process. Eventful Demand is leading this evolution, empowering voters to influence where candidates appear for events.”
The Eventful data shows that Obama is Demanded by supporters in more than 50 locations throughout New Hampshire, while McCain and Huckabee are Demanded in 28 and 32 places, respectively.
About Eventful Demand
Eventful Demand is a free online service that empowers supporters to lobby for political figures to come and speak in their local town. Using Eventful, candidates can track where they are most in Demand, schedule appearances based on this data and also communicate directly with the Demanders via email. Eventful’s viral tools make it easy for campaigns and supporters to spread the word by including links and widgets in blogs, MySpace pages, Facebook groups and other social networking sites.
About Eventful Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site that enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town.
www.eventful.com
www.eventful.com/politics
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CONTACT:
Sharon Howell
LEWIS PR
415 992 4400
eventful@lewispr.com
Posted by brian at January 8, 2008 05:00 AM