January 14, 2008
Eventful’s Online Demand Data Reveals Huckabee Gaining Web-Based Traction Ahead of Michigan Primary
San Diego, Calif. – January 14, 2008 - Eventful, the leading global events web site, today released data that revealed a groundswell of online interest in Mike Huckabee, ahead of the Republican Michigan Primary on Tuesday, January 15.
While most major polls currently predict a close call between Sen. John McCain, Mitt Romney and Mike Huckabee, Huckabee has gathered nearly twice the amount of Eventful ‘Demand’ requests as McCain within the state of Michigan, with people in 115 places throughout the state requesting that he come speak in their city. Eventful is an online service which empowers supporters to influence where candidates appear for live events, by enabling them to start ‘Demands’ for visits to certain places. Huckabee has consistently been among the most Demanded people on Eventful since his Iowa victory, and is the only Republican presidential candidate consistently present on Eventful’s list of the 50 hottest performers and public figures, based on Demands.
According to data from Hitwise, Huckabee has garnered more than 30% of all Republican candidate Web site traffic since the New Hampshire primary, and according to techPresident, also has more supporters on Facebook than either McCain or Romney.
Eventful Demand is a viral service that has transformed the way that audiences interact with public figures and performers, empowering people to directly influence where events take place. Eventful’s viral tools make it easy for campaigns and supporters to spread the word by including links and widgets in blogs, MySpace pages, Facebook groups and other social networking sites. Eventful also provides data about the location and demographics of their supporters and enables performers and candidates to communicate directly with Demanders via email.
“It’s fascinating to observe the ways in which the campaigns are leveraging services like Eventful to engage and interact with supporters,” said Jordan Glazier, CEO at Eventful. “It’s becoming apparent that the success of online grassroots outreach may well be a key determining factor in the results of the primary races.”
About Eventful Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events website which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town.
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CONTACT:
Sharon Howell
LEWIS PR
415 992 4400
eventful@lewispr.com
Posted by brian at January 14, 2008 08:40 AM