March 03, 2008
Eventful Reveals Insights Into Youth Voter Behavior Ahead of Ohio and Texas Primaries
Data Indicates Obama Campaign Most Successful in Engaging Young Voters Online
San Diego, Calif. – March 3, 2008 - Eventful, the leading global events Web site, today released its latest data revealing insights into candidates’ success in courting young voters through online social media.
Eventful’s data suggests that among the Democrats, Sen. Barack Obama has achieved more successful online outreach to young voters compared with Sen. Hillary Clinton. In both Ohio and Texas, Obama is in higher demand by supporters for live appearances. In Ohio, Obama leads with 3,054 people demanding a live appearance, and Clinton has 1,149. In Texas, Obama has 6,239 people demanding him, while Clinton has 1,862. Nationally, Obama has 76,652 people demanding him compared to 17,860 for Clinton.
Eventful’s data is consistent with data available at MySpace, which displays that Obama has 305,168 ‘friends’ relative to 186,783 for Clinton.
The primaries have seen higher than average turnout among young voters. The campaigns and political experts have attributed the youth voter participation, in part, to successful use of websites such as Eventful, MySpace, Facebook and YouTube to engage young voters.
Among Web sites that are useful for engaging with young voters, Eventful is unique in its focus on translating online passion into real world activity. For example, Eventful provides the campaign teams with data and demographics of their supporters as well as the ability to communicate by email with supporters at a targeted, local level. Eventful’s Demand service gives voters the ability to influence where candidates appear on the campaign trail. The resulting data provides a valuable leading indicator of the preferences of the young voters using Eventful’s service.
“Throughout the primaries almost all of the candidates have used Eventful’s Demand service as a way to engage young audiences and get out the youth vote,” said Jordan Glazier, CEO at Eventful. “As technology and the Internet evolve, it enables a two-way dialogue between candidates and voters as well as a vehicle for empowering young voters to influence the political process.”
About Eventful Demand
Eventful Demand is a free online service that empowers supporters to lobby for political figures to come and speak in their local town. Using Eventful, candidates can track where they are most in Demand, schedule appearances based on this data and communicate directly with the supporters via email. Eventful's viral tools make it easy for campaigns and supporters to spread the word by including links and widgets in blogs, MySpace pages, Facebook groups and other social networking sites.
About Eventful Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site that enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful's Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to "Demand" them in their town.
LEWIS PR for Eventful
Sharon Howell, 415-992-4400
Posted by at March 3, 2008 09:00 AM