Index of Press Releases

April 09, 2008

EVENTFUL LAUNCHES ‘MY TOP ARTISTS’ ON MYSPACE

Eventful’s ‘My Top Artists’ Application Brings Enhanced Interaction with Musicians and Performers to the World's Largest Social Network

SAN DIEGO, CALIF. —April 9, 2008— Eventful (www.eventful.com), the leading global events Web site, today announced that it has launched ‘My Top Artists’ on MySpace (www.myspace.com/mytopartistsapp), the world’s most popular social network. Eventful’s ‘My Top Artists’ application enables MySpace users to select and display their favorite performers on their profile page and automatically displays all of the upcoming events by these artists in their city. This means fans can easily keep track of local gigs by their favorite performers. Empowered by MySpace’s newly announced Developer Platform (developer.myspace.com), Eventful was able to easily build, test, and ultimately deploy ‘My Top Artists.’

‘My Top Artists’ gives users the ease and flexibility to share their favorite bands, singer-songwriters, comedians, and other performers with their friends and keep track of when they’re coming to town.

The ‘My Top Artists’ application also integrates Eventful’s popular ‘Demand’ service, which enables fans to influence where their favorite performers appear for live events. Eventful’s Demand application is already extremely popular among musicians, comedians and politicians on MySpace, with more than 40,000 performers using it to empower millions of their fans to influence where they tour, including Fall Out Boy, Panic at the Disco, Jim Gaffigan and even political candidates like Sens. Barack Obama, John McCain and Hillary Clinton.

MySpace first introduced their Developer Platform site on February 5, 2008, beginning a one-month application development period allowing companies, including Eventful, time to build and test their applications in a secure environment before going live to the MySpace community.

On March 13, 2008, MySpace launched the public beta of the Application Gallery (http://apps.myspace.com), enabling broader testing of approved applications by allowing public installation. MySpace members can now discover and add new applications from a variety of categories, including ‘My Top Artists’ to both their home and profile pages.

“Bringing ‘My Top Artists’ to MySpace means music fans can easily showcase their favorite performers and they will never miss a show again,” said Jordan Glazier, CEO of Eventful. “Our Eventful Demand application is widely used by artists to show fans that they have a voice in where they plan tours. The new ‘My Top Artists’ application is a way for MySpace users to reciprocate and demonstrate to performers, along with the rest of their community, that they are dedicated fans who would really want to see them live.”

As with all MySpace Developer Platform applications, Eventful will be able to safely access publically available profile information including a user’s friend list, interests, photos & albums, video, as well as status & mood. ‘My Top Artists’ will have real estate in five places within MySpace including:

  • A MySpace application profile (users can “friend” the apps)

  • Access to embed applications on the user homepage (inward facing—for you to see)

  • Access to embed applications on profiles (outward facing widget—for friends to see)

  • An application gallery listing

  • A canvas page

“Openness has always been critical to MySpace’s success, and the launch of the MySpace Developer Platform marks an evolution in our relationship with developers,” said Kyle Brinkman, vice president and general manager, MySpace Developer Platform. “MySpace users have been using Eventful widgets on our site for two years now, so it’s exciting to be able to integrate with the company more closely, ultimately enriching our users’ experience. We look forward to all the unique and engaging applications that the MySpace Developer Platform will inspire.”

For more information about the MySpace Developer Platform, please visit http://developer.myspace.com

About Eventful
San Diego based Eventful operates Eventful.com, the World’s leading events Web site, which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from more than 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating grass-roots campaigns to “Demand” them in their town. Visit Eventful at http://www.eventful.com

About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views (*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Finland, Brazil and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(*) Among the top 2000 domains comScore Media Metrix, December 2007. For more information on comScore Networks, please go to http://www.comscore.com.

Contacts:
Sharon Howell
LEWIS PR for Eventful
(415) 992-4400
eventful@lewispr.com

Sparkpr for MySpace
Lauryn Nicasio
(415) 321-1896
Lnicasio@sparkpr.com

Posted by at April 9, 2008 05:00 AM