April 30, 2008
Eventful to Power “The Guide” - Hyperlocal Entertainment and Events Offering from the Los Angeles Times
LEWIS PR for Eventful
415 992 4400
TheGuide.latimes.com Gives Readers Comprehensive, Regional Listings and User-Generated Events Provided by Eventful
San Diego, Calif. – April 30, 2008 – Eventful, Inc. (www.eventful.com), the leading global events Web site, today announced a strategic venture with The Los Angeles Times (www.latimes.com) to provide a selection of regional events to online users of The Guide (http://theguide.latimes.com).
The Guide is The Los Angeles Times’ new, highly relevant and hyperlocal resource for news and information on live music, book signings, art galleries, restaurants, family-friendly activities and more. Eventful’s comprehensive event content and robust platform for event discovery and sharing will provide The Guide’s Web audience with a wide variety of event listings in the Southern California area.
In addition, by utilizing Eventful’s technology platform, The Guide will be able to tailor events pulled from Eventful’s extensive database to meet the specific online interests of The Times’ large and diverse marketplace.
“The goal of The Guide is to become the go-to site for finding something fun to do in Greater Los Angeles and Southern California, including the small events happening right in your neighborhood,” said Robertson Barrett, senior vice president of Interactive and general manager, latimes.com. “Working with Eventful will help us accomplish this through a collaborative, customized approach. Our team of talented producers will be working with Eventful and hundreds of local venues and organizations to get the best possible listings at their sources onto theguide.latimes.com accurately, in real time."
The Los Angeles Times joins more than 1,200 companies using Eventful’s API technology to create targeted calendars and event listings for their specific audiences.
“We’re excited to collaborate with the Los Angeles Times to offer compelling event content to their customers,” said Jordan Glazier, CEO of Eventful, Inc. “The Los Angeles Times is forward-thinking in its approach to new technologies, and we’re pleased that they chose to work with Eventful, to keep readers informed of local events and enhance the offering to their core audience.”
Terms of the arrangement were not disclosed.
About Eventful Inc. San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site, which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from over 6 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town. http://www.eventful.com
Posted by at April 30, 2008 08:00 AM