Index of Press Releases

May 13, 2008

EVENTFUL AND DFEST LAUNCH ‘BATTLE OF THE FANS’ COMPETITION FOR A MUSICIAN TO PLAY ON THE MAIN STAGE

Musicians Will Compete to Win a Spot on the Main Stage at Dfest in Tulsa, Okla., with Eventful Demand Empowering Fans to Decide the Winner

SAN DIEGO, CA – May 13, 2008 - Eventful and Diversafest (Dfest) today announced that musicians nationwide can register for the “Battle of the Fans” competition to compete to perform on the main festival stage at Dfest alongside headliners such as Paramore, The All-American Rejects, The Roots and Phantom Planet. Now in its seventh consecutive year, Dfest has become known as the most comprehensive music conference and festival in the Midwest, with this year’s two-day event taking place from July 25-26, 2008 in Tulsa, Okla. As musicians register for the competition, fans across the country can “Demand” which artist they want to perform by using Eventful’s Demand service. Eventful Demand enables fans to influence where their favorite artists perform by creating grassroots campaigns to “Demand” the artists to come to their town.

This year, Dfest will allow fans to demand their favorite artist from a list of artists participating in the “Battle of the Fans” competition. Fans and musicians can log on to: http://eventful.com/dfest or http://www.dfest.com to participate.

Similar to Austin’s South by Southwest (SXSW), Dfest showcases the best emerging artists in the country and will include an outstanding line-up of more than 100 headlining and emerging acts.

“We’re excited to see how fans turn out for this competition to land their favorite artist in the spotlight of the conference,” said Tom Green of Dfest. “Dfest conference attendees love to have a say in what goes on at the event. The element of fan participation and advocacy will only enhance the opportunity for emerging artists to showcase their talent at Dfest by way of a game-changing music industry tool like Eventful Demand.”

Along with MySpace, YouTube and iTunes, Eventful is an essential part of the online marketing toolkit for performers and artists. Eventful is transforming the way that tours get routed by empowering fans to influence the tours of their favorite performers and by enabling performers to make the best decisions about where to tour.

“We love helping build stronger connections between fans and artists,” said Eventful CEO Jordan Glazier. “We’re excited to work with the Dfest to give the fans the power to shape the festival.”

About Eventful, Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events website which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town. Visit Eventful at http://www.eventful.com.

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CONTACT
For Eventful:
Emelyne Interior
LEWIS PR
(415) 992 4400
eventful@lewispr.com

Posted by at May 13, 2008 08:07 AM