Index of Press Releases

March 10, 2009


Free E-Book of “The Indie Band Survival Guide” Shows Musicians New Ways to Book Gigs

"I've seen a lot of books over the years; I've worked on every side of it….You have the most up to date reference book for young musicians."

- Matt Pinfield, radio and MTV/VH1 television personality

NEW YORK (March 2, 2009) – St. Martin's Press announced today that it is working with Eventful, the leading digital service for discovering and promoting events, to promote a 33-page abridged e-book of The Indie Band Survival Guide by distributing it for free to over 65,000 musicians who use Eventful to plan and promote their concert tours. Published by St. Martin's Press, The Indie Band Survival Guide ( is the manual for musicians that want to succeed independently, keep control of their music, and take advantage of the abundance of free tools and services available to them. The e-book contains substantial excerpts from the highly-praised print book, including secrets of how to get booked and play live. It also includes an exclusive bonus chapter that’s not available in the published book. Penned by the authors, Randy Cherktow and Jason Feehan, the bonus chapter teaches musicians techniques on how to use Eventful’s free tools, such as Eventful’s unique Demand service, to pack their live shows with fans.

"Eventful is an excellent example of one of the exciting new tools that has changed the music industry," says Randy Chertkow, co-author of the book. "Their Eventful Demand service is re-writing the way musicians book shows by letting musicians know where their fans want them to play."

Free copies of the e-book are available for download at San Diego based Eventful, Inc., operates, the leading events website which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from millions of events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful's Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to "Demand" them in their town. Visit Eventful at

St. Martin's Press is a book publisher headquartered in the iconic Flatiron Building in New York City. Currently, St. Martin's Press is one of the United States' largest publishers, bringing to the public some 700 titles a year under eight imprints, which include St. Martin's Press (mainstream and bestseller books), St. Martin's Griffin (mainstream paperback books, including science fiction and romance), St. Martin's Minotaur (mystery, suspense, and thrillers), Picador (specialty books), Thomas Dunne Books (suspense and mainstream), and Truman Talley Books (business and specialty books). is the complete do-it-yourself musician resource, an open and free community created for and by indie artists. collects and shares all the useful services, tools, gear, and know-how that help musicians get their music created, distributed, noticed, and heard so they can win fans globally.

For additional information, please contact:
Contact: Catherine Lieu, Marketing Manager
Phone: 858.882.0369

St Martin's Press
Contact: Katy Hershberger, St. Martin's Press
Phone: 646.307.5558

The Authors &
Contact: Matt Harris, Green Light Go
Phone: 734.934.0037

Posted by at March 10, 2009 03:08 PM