June 19, 2009
WHERE DO TEN MILLION PEOPLE GO TO FIND OUT WHAT’S HAPPENING?
Eventful community surpasses 10 million registered users and 75,000 performers
SAN DIEGO, CA – June 18, 2009 – Eventful, the leading digital media service for discovering and promoting local events, today announced that its community has surpassed ten million registered users. The company also announced that over 75,000 performers use Eventful’s unique ‘Demand it!’ service to determine where to perform based upon consumer demand for events. With the largest user community and most comprehensive event selection, Eventful has emerged as the clear leader in the local events space.
Eventful helps its users discover what’s happening in local markets throughout the world, with community members from over 200 countries. The service provides the world’s most comprehensive local event selection with over 4 million to choose from across all categories from concerts and live music, sports and kids’ activities to cooking classes and art gallery openings.
Users enjoy multiple channels for discovering events including online at www.eventful.com, by email through individually tailored event guides, and through mobile applications for the iPhone and other platforms. Eventful’s ‘Artist Tracker’ enables users to easily import performers from services such as iTunes and Last.fm and receive online, email and iPhone notifications when their favorites are coming to town. Eventful also broadly distributes event content via widgets and applications throughout the web, including Eventful’s leading ‘My Top Artists’ event application in MySpace.
Eventful’s community of ten million users connect with each other through online and mobile social networking features to meet and communicate with other local users with shared interests around events and entertainment. The service enables users to easily share favorite events, form groups and keep track of the events which their friends plan to attend.
In addition to providing services to its own user community, Eventful is the leading technology platform provider enabling a digital ecosystem for local events. Over 2,000 partners license Eventful’s API platform and local event content to power event calendars within their own websites, mobile applications and digital signage offerings. In addition, dozens of leading brands work with Eventful to reach its large audience of young, active, entertainment-oriented consumers.
Eventful’s unique Demand it! service empowers fans to influence where their favorite performers appear. Over 75,000 performers use the social media service and resulting data to make decisions regarding where to route their tours based upon where fans ‘Demand’ them. Demand it! fills a critical need within the transforming landscape of the music industry in which musicians and their management have come to rely more heavily on revenues from live events. Eventful helps decision-makers generate essential data regarding where to tour and enables them to promote the resulting events via geographically targeted emails to their fans in local markets.
Demand it! is used by performers across segments from musicians and politicians to comedians, film-makers and authors. The list includes KISS, Madonna, Keith Urban, Paramore, Rascal Flatts, Barack Obama and many more. During the campaigns leading up to the 2008 election, virtually all of the presidential candidates from both parties used Demand it! to engage supporters and determine where to go on the campaign trail. Along with MySpace, Facebook and YouTube, Eventful has become an essential component of the digital marketing toolkit for musicians, politicians and other performers.
“We’re really enthusiastic about our relationship with Eventful, a quickly expanding, dynamic web service which enables fans to better discover, share and demand all sorts of various local events,” said Eric Korman, President of Ticketmaster. “The company has a fantastic, entrepreneurial management team.”
“Eventful has become an indispensable tool for our artists to promote their events, engage with their fans and create marketing initiative around live performances,” said Syd Schwartz, SVP of Digital Strategy at EMI Music. “Eventful’s Demand it! service is a crucial part of our digital marketing strategy for both leading and emerging artists.”
“We’re dedicated to helping our users live more fulfilling lives by discovering and enjoying events in their communities and travel destinations,” said Jordan Glazier, Eventful’s CEO. “Thanks to our incredibly talented team, loyal users and strategic partners, we’ve been able to reach an important milestone in the growth of our business.”
About Eventful, Inc.
San Diego-based Eventful, Inc. provides the leading digital media service for discovering and promoting local events. Eventful’s global community of users enjoys the world’s largest selection of local events, from concerts and sports to singles events and family activities. Eventful’s unique ‘Demand it!’ service empowers consumers to influence where their favorite performers appear. Tens of thousands of performers use Demand it! to connect with their fans and determine where to tour. Eventful is privately held with venture capital investors including Draper Fisher Jurvetson, Bay Partners and Telefonica Capital. Eventful and Demand it! are registered trademarks of Eventful, Inc. Patents pending. Visit Eventful at http://www.eventful.com.
Marketing and PR Manager
Posted by at June 19, 2009 04:50 PM