September 18, 2009
Paranormal Activity’s Demand It Campaign - The Future of Small Film Distribution?
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Slash Film: Paranormal Activity's Demand it Campaign - The Future of Small Film Distribution? "In addition to the typical marketing campaign, they’re also doing something quite innovative to figure out where to open the film next: They’re asking fans. They’ve started an Eventful page for the film, and are asking fans to demand screenings in their area... But if given the chance, perhaps there’s more studios can learn from fans." |
Posted by cat at September 18, 2009 02:47 PM