October 19, 2009
Fans Demand It - User Participation Site Helps Make Horror Flick a Hit
|
San Diego Business Journal: Fans Demand It - User Participation Site Helps Make Horror Flick a Hit "A San Diego Web-based event promotion site is playing a key role in helping transform a micro-budget horror flick made by an amateur director at his Rancho Penasquitos home into the hit movie of the fall season... In less than a month’s time, more than 1 million users trekked to Eventful to vote, or 'demand,' that the movie, 'Paranormal Activity,' be shown in their hometowns, meeting the gauntlet set down by Paramount Pictures in Los Angeles before agreeing to a nationwide release...." |
Posted by cat at October 19, 2009 12:44 PM
