October 07, 2009
'Paranormal Activity': A marketing campaign so ingenious it's scary
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Entertainment Weekly: 'Paranormal Activity': A marketing campaign so ingenious it's scary "Every so often, the marketing campaign for a movie is itself a work of art... I’m sitting here at my desk, looking at the studio Website for Paranormal Activity, and in the top right-hand corner there’s a yellow box that says “Demand it!"...What’s ingenious about the marketing campaign for Paranormal Activity is the notion that it’s putting the power of movie distribution in your hands..." |
Posted by cat at October 7, 2009 03:57 PM
