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Index of Press Releases

October 07, 2009

'Paranormal Activity': A marketing campaign so ingenious it's scary

Entertainment Weekly: 'Paranormal Activity': A marketing campaign so ingenious it's scary

"Every so often, the marketing campaign for a movie is itself a work of art... I’m sitting here at my desk, looking at the studio Website for Paranormal Activity, and in the top right-hand corner there’s a yellow box that says “Demand it!"...What’s ingenious about the marketing campaign for Paranormal Activity is the notion that it’s putting the power of movie distribution in your hands..."

Posted by cat at October 7, 2009 03:57 PM