Index of Press Releases

November 18, 2009

DIMENSION FILMS SELECTS EVENTFUL TO POWER COMPETITION FOR COLLEGE STUDENTS TO BRING MICHAEL CERA, PORTIA DOUBLEDAY, AND YOUTH IN REVOLT TO THEIR CAMPUS

Colleges in Boston, Chicago, Seattle, San Francisco and Philadelphia compete for a free, private screening of Youth in Revolt

SAN DIEGO, CA and NEW YORK, NY – November 18, 2009 – Eventful, Inc., the leading digital service connecting fans with entertainment and local events, and Dimension Films today announced an exclusive competition for college students to bring Michael Cera, Portia Doubleday, and a free, private screening of the upcoming film, Youth in Revolt, to their campus. College students in Boston, Chicago, Seattle, San Francisco and Philadelphia can Demand Youth in Revolt at their college through Eventful’s Demand it! service, and the college with the most Demands in each of the five markets win.

College students can log on to http://eventful.com/youthinrevolt, to Demand Michael Cera, Portia Doubleday and a free screening of Youth in Revolt at their college.

Based on the acclaimed novel by C.D. Payne, Youth in Revolt is the story of Nick Twisp a unique, but affable teen with a taste for the finer things in life like Sinatra and Fellini who falls hopelessly in love with the beautiful, free-spirited Sheeni Saunders while on a family vacation. But family, geography and jealous ex-lovers conspire to keep these two apart. With Sheeni’s encouragement, Nick abandons his dull, predictable life and develops a rebellious alter ego: Francois.

“We are thrilled to add the Demand It experience to our college screening program” said Francois Martin, senior vice president, marketing at Dimension Films “It’s all about school pride now.”

“We’re excited to work with Dimension Films to give college students this unique opportunity to bring Michael Cera and the screening of Youth in Revolt to their campus,” said Eventful CEO Jordan Glazier. “We love helping people discover, demand, and share a wide variety of events ranging from music concerts and film releases to art gallery openings and wine tastings.”

Eventful is the leading digital social media service which connects consumers with entertainment, live events and performers. Along with Facebook, MySpace and YouTube, Eventful is an essential part of the digital connection between fans and performers and a key marketing resource for the music, film and entertainment industries. Nearly 13 million people rely on Eventful’s online, email and mobile services every week to discover what’s happening in their local market and decide what to do. Eventful’s unique Demand it! service empowers fans to influence the location and content of events and entertainment.

About Eventful, Inc.
San Diego-based Eventful, Inc. provides the leading service for discovering, sharing, promoting and creating local events throughout the world. Eventful’s community of users enjoys the world’s largest selection of local events, from concerts and sports to singles events and kids’ activities. Eventful provides multi-platform services to its users via www.eventful.com, e-mail programs, mobile applications and content distributed through widgets and apps. Eventful’s unique Demand it! service empowers consumers to influence the location and content of events and entertainment including concerts, movie releases and broadcast radio and television content. Tens of thousands of performers use Eventful Demand to connect with their fans and determine where to tour. Visit Eventful at http://www.eventful.com.

About the Weinstein Company & Dimension Films
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under the TWC banner.

Upcoming films to be released in 2009 by The Weinstein Company and Dimension Films include: the highly anticipated musical "Nine," directed by Rob Marshall, featuring an all-star cast including Daniel Day Lewis, Penélope Cruz, Nicole Kidman, Kate Hudson, Marion Cotillard, Sophia Loren, Judi Dench, and Stacy "Fergie" Ferguson; and John Hillcoat’s “The Road” starring Viggo Mortensen and Charlize Theron.

CONTACT
For Eventful:
Catherine Lieu
(858) 461-3769
Cat@eventful.com

Posted by at November 18, 2009 11:05 AM