Index of Press Releases

November 11, 2009

EVENTFUL AND RYAN SEACREST PRODUCTIONS FORM MARKETING AND TECHNOLOGY ALLIANCE

Ryan Seacrest Joins Eventful’s Board of Advisors

SAN DIEGO, CA and LOS ANGELES, CA –November 11, 2009 –Eventful, Inc. and Ryan Seacrest Productions today announced a strategic marketing and technology alliance. The strategic alliance brings together Seacrest, the American Idol host and producer of the most popular syndicated radio show in the country with Eventful, the leading digital service connecting fans with entertainment and local events.

As part of the alliance, Seacrest will produce entertainment content and marketing programs leveraging Eventful’s proprietary technologies including the company's robust email technology platform and Eventful’s unique “Demand it!” service which will empower Seacrest’s viewers and listeners to engage and vote on programming topics, “Demand” their favorite celebrities and participate in contests and promotions for entertainment and live events. The alliance is at the forefront of a movement in which performers and entertainment properties partner with leading social media companies to combine unique and engaging content with the latest technology platforms in order to reach and engage consumers.

To begin their new alliance, Ryan Seacrest and Eventful are announcing the launch of the 'Ryan Rock My Town' contest through Eventful's Demand it! service which allows fans to demand a free concert in their city featuring Kris Allen, Adam Lambert and Allison Iraheta. The city with the most Demanders will win the concert and participants will be eligible to receive the free tickets. Fans can demand the concert online by going to RyanSeacrest.com. The winning city will be announced January 8, 2010 on Ryan's nationally syndicated radio show, On Air with Ryan Seacrest, and on KIIS FM in Los Angeles. The announcement will also be posted on RyanSeacrest.com immediately following the broadcast.

By hosting and producing multiple television and radio programs, building his RSP production banner creating content for all media platforms and a myriad of brand ventures, Ryan Seacrest continues to be at the forefront of entertainment media. Seacrest is celebrated internationally as host of the top rated primetime talent showcase, “American Idol” and the popular global radio countdown show, American Top 40, as well as his market-topping #1 nationally syndicated entertainment morning drive-time radio show, On Air with Ryan Seacrest. RSP has multiple shows in production including “Keeping Up with the Kardashians,” and the highly anticipated, socially conscious “Jamie Oliver’s Food Revolution” with famed British chef, Jamie Oliver premiering in January on ABC.

Eventful is the leading digital social media service which connects consumers with entertainment, live events and performers. Along with Facebook, MySpace and YouTube, Eventful is an essential part of the digital connection between fans and performers and a key marketing resource for the music, film and entertainment industries. Nearly 13 million people rely on Eventful’s online, email and mobile services every week to discover what’s happening in their local market and decide what to do. Eventful’s unique Demand it! service empowers fans to influence the location and content of events and entertainment.

“It is imperative we continue to engage and create dialogue with our audience,” said Ryan Seacrest, “Eventful is one of the leaders in this world and I am thrilled to be partnering with them.”

“We’re honored to work with Ryan Seacrest who is among the most talented and creative people I’ve ever met,” said Eventful CEO Jordan Glazier. “The strategic alliance between Eventful and Ryan Seacrest brings big benefits to both of our companies and, most importantly, will bring exciting content and entertainment opportunities to consumers.”

As part of the alliance, Mr. Seacrest joins Eventful’s Board of Advisors. Terms of the alliance were not disclosed.

About Eventful, Inc.

San Diego-based Eventful, Inc. provides the leading service for discovering, sharing, promoting and creating local events throughout the world. Eventful’s community of users enjoys the world’s largest selection of local events, from concerts and sports to singles events and kids’ activities. Eventful provides multi-platform services to its users via www.eventful.com, e-mail programs, mobile applications and content distributed through widgets and apps. Eventful’s unique Demand it! service empowers consumers to influence the location and content of events and entertainment including concerts, movie releases and broadcast radio and television content. Tens of thousands of performers use Eventful Demand to connect with their fans and determine where to tour. Visit Eventful at http://www.eventful.com.

About Ryan Seacrest Productions:
Seacrest’s RSP banner has quickly established itself as a full fledged production entity, with numerous pilots, series and specials in production and development. Seacrest’s latest project is a new reality show titled “Jamie Oliver’s Food Revolution” with famed British chef, Jamie Oliver, where Oliver will touch down in America ' s unhealthiest cities and give its residents good-food makeovers using local resources. The show will premiere at the beginning of 2010. RSP has also recently aired the third season of their hit E! series “Keeping Up With The Kardashians,” in spring 2009. The series, which follows the lives of Hollywood socialite Kim Kardashian and her outrageous blended family, continues to be one of the highest rated series on the network. RSP’s “Kourtney and Khloe Take Miami ” debuted on E! in August 2009 and follows Kourtney and Khloe Kardashian as they move to Miami to seek a fresh start. This show is also one of the highest rated shows on the network. RSP’s new series, “Bank of Hollywood ” is currently in production and set to air in December 2009 on E!.

CONTACT
For Eventful: Catherine Lieu; Cat@eventful.com; 858.461.3769
For RSP: Meredith O’Sullivan; Meredith.O’Sullivan@42west.net; 424.901.8720

Posted by at November 11, 2009 09:50 AM