October 13, 2010
Z100 AND EVENTFUL LAUNCH “Z100’S HOMETOWN HERO COMPETITION PRESENTED BY PAPER JAMZ”
New York, NY and San Diego, CA- October 13, 2010 - The world famous Z100, New York’s hit music station, and Eventful, Inc., the leading digital service connecting consumers with entertainment and local events, today announced the launch of Z100’s Hometown Hero Competition presented by Paper Jamz. Music artists will opt-in and compete via Eventful’s unique “Demand it!” service, which empowers their fans to Demand that they win a spot to play live on stage at Z100 & Coca-Cola’s All Access Lounge, the pre-event to the legendary Z100’s Jingle Ball at Madison Square Garden on December 10, 2010.
Z100, Paper Jamz, and Eventful are providing a glimpse into how technology, smart branding, and the credibility of commercial radio can create a powerful new promotional platform for new music artists while enabling them to develop an intimate connection with their fans. Unsigned New York area groups and solo artists can log on to http://eventful.com/Z100hometownhero to register for free. Music fans can vote for their favorite unsigned artist or band to become Z100’s Hometown Hero when they “Demand it!” via Eventful’s unique social media platform by logging on to http://eventful.com/Z100.
The Top 25 artists with the most Demands will move to the semifinals where they will be narrowed down to 5 by a music industry A-List panel of judges including reps from Z100, Island Def Jam, Universal Music Group, and Sony Music Entertainment. Fans will then vote on the final winner from the 5 chosen finalists. They can also spread the word virally across Facebook, Twitter, and MySpace throughout the process by inviting their friends to Demand their favorite artist or group as well. The winner of Z100’s Hometown Hero will be announced on December 6 at 7:00 pm on Z100.
"We're thrilled to be working with Eventful & Paper Jamz on Z100's Hometown Hero," said Darren Pfeffer, Director of Marketing at Clear Channel Radio NY and Executive Producer of Z100’s Jingle Ball. “Z100 & Coca-Cola’s All Access Lounge is well-known for always having an incredible lineup. Last year, it included Justin Bieber, Ke$ha, Orianthi and Jay Sean. This contest could help create another household name."
“We’re excited to work with Z100 and Paper Jamz to discover which unsigned artist has what it takes to become part of a legendary event like Z100’s Jingle Ball,” said Eventful CEO Jordan Glazier. “There is no better way to introduce great new talent to the world than to bring fans into the process and allow them to decide who will experience the next level of success.”
Eventful’s “Demand it!” service empowers fans to influence the content and location of all types of events and entertainment including concerts, movie releases, and broadcast radio and television content. Over 100,000 performers use “Demand it!” to engage with millions of their fans to find out where they are in Demand, and then utilize this essential data to optimize future tour routing and make informed decisions about where to appear.
Owned and operated by Clear Channel Communications, Inc., WHTZ Z100 is “New York’s Hit Music Station” with more than 4.5 million listeners per week. Additional information on the station including upcoming events and air personalities is available online at www.Z100.com
About Paper Jamz from WowWee:
For the "want-to-be-musician" in all of us, Paper Jamz are the only affordable and innovative play instruments that provide an instant rock star experience! The creative blend of technology, play and just plain fun is made possible with Active Graphics Technology(TM) which allows for circuit-embedded(no strings) paper! Active Graphics allows anyone to play like a pro by simply touching the paper surface! Each instrument features 4 play modes, includes 3 licensed songs and is available for $24.99 at all major retailers. Log on to paperjamz.com for more information.
About Eventful, Inc.
San Diego-based Eventful, Inc. provides the leading service for discovering, sharing, promoting and creating local events throughout the world. Eventful’s community of users enjoys the world’s largest selection of local events, from concerts and sports to singles events and kids’ activities. Eventful provides multi-platform services to its users via www.eventful.com, e-mail programs, mobile applications and content distributed through widgets and apps. Promoters, venues, and event organizers use Eventful to market their events to local consumers through a unique blend of social media, direct marketing, and digital advertising campaigns. Visit Eventful at http://www.eventful.com.
Director of Marketing, Clear Channel Radio NY
Posted by at October 13, 2010 04:04 PM