Index of Press Releases

April 04, 2011


Eventful Gives Movie Audiences the Power to Save Habitat Simply by Pledging and Buying a Ticket to See the Remarkable Film Opening Week.

Eventful is enabling movie fans to help save the endangered habitat of the African savanna by pledging and buying a ticket to see the new film African Cats. For every ticket purchased for the film’s opening week (April 22-28), Disneynature will donate a portion of the ticket price to the African Wildlife Foundation for the Amboseli Corridor project. The Amboseli Corridor is a passage between the Amboseli, Tsavo West and Chyulu National Parks that is frequently used by lions, cheetahs, elephants, zebras, giraffes and a host of other animals in the African savanna.

Movie fans can pledge to see African Cats during opening week and help save the savanna by logging on to Eventful. They can then spread the word to friends through Facebook and Twitter so that others will pledge and help save the savanna. A real-time counter shows how many people have participated, and a graphical map represents the number of acres across the savanna that are being saved based upon the number of pledges received.

Protecting the African savanna habitat is critical to the future of all endangered species that inhabit the area. All animals need a place to live where they can find food, water, shelter and a place to raise their young. Eventful’s unique social media marketing campaign allows participants to make a difference in conjunction with the film’s release, giving them the power to directly embrace this cause and help save the endangered habitat by pledging their intent to see the film and then spreading the word to others.

Upon arriving at the theatre during opening week, fans can also check-in via their web enabled mobile device. For each ticket purchased, Disneynature will make a donation to protect these endangered species and the land they call their home.

Posted by at April 4, 2011 12:24 PM