Index of Press Releases

September 30, 2011

EVENTFUL & BILLBOARD LAUNCH THE 2011 "EVENTFUL FANS' CHOICE AWARD"

San Diego – Eventful and Billboard, the world’s most influential music brand, today announced the launch of the fourth annual Eventful Fans’ Choice Award, which will allow music fans across the country to vote for the artist they think should win the 2011 Billboard award for Best Concert Tour of the Year.

The twenty-five artists up for the award include Bon Jovi, the Eagles, Iron Maiden, Katy Perry, Kenny Chesney, Lady Gaga, Lil’ Wayne, Metallica, Neil Diamond, Paul McCartney, Michael Buble, Rush, Sade, Taylor Swift, Tim McGraw, U2, and Usher. Fans can access the complete list of finalists and help their favorite artist win when they “Demand it!” ® via Eventful’s unique social media service. They can also spread the word virally through Facebook and Twitter by inviting their friends to Demand their favorite tours as well.

The Fans’ Choice Award is based on data compiled through the Billboard Boxscore chart and through Eventful “Demands.” The artist who receives the most demands through Eventful’s service will be announced as the winner at the 8th annual Billboard Touring Conference & Awards, taking place at The Roosevelt Hotel in New York City on November 9-10. The award will be presented at the close of the conference along with the rest of the Billboard Touring Awards, which honor the concert industry’s top artists and professionals.

The Billboard Touring Conference features unique programming that informs, educates, and provides a forum for promoters, agents, managers, venues, sponsors, marketers, production professionals, merchandisers, digital music executives, ticketing companies, and all touring-related businesses about the industry’s latest opportunities and current challenges.

“There have been some incredible touring successes in 2011, and fans have shown that they still love to watch their favorite artists perform live,” says Ray Waddell, Executive Director of Content and Programming, Touring and Live Entertainment, for Billboard. “With their strong connection with the concert-going public, Eventful is uniquely qualified to gauge fan demand and determine the winner of the 2011 Fans’ Choice Award.”

“We’re excited to work with Billboard to honor the leading touring acts of 2011,” said Eventful CEO Jordan Glazier. “We love helping fans discover and enjoy live music and by working with Billboard we’re able to let the fans voice their opinion regarding which artist put on the best tour of the year.”

Eventful’s unique “Demand it!” ® service is used by over 100,000 artists who engage with millions of their fans to find out where they are in demand, and then utilize this essential data to optimize future tour routing and make informed decisions about where to appear. “Demand it!”® empowers music fans to influence the location and content of local events and helps artists fill the house in target markets, bridging the gap between social media and commerce.

Posted by at September 30, 2011 04:18 PM