September 27, 2011
EVENTFUL & KISS WIN 2011 OMMA AWARD FOR BEST INTEGRATED ONLINE CAMPAIGN
San Diego – Eventful has been named the winner of the 2011 Integrated Online Campaign OMMA Award for the Entertainment & Music category. Eventful’s award-winning work with the legendary rock band KISS was recognized at the annual OMMA Awards in New York City, which celebrate the year’s best in online media, marketing, and advertising.
KISS and Eventful launched an integrated social media campaign, built upon Eventful’s unique and popular Demand it!® service, which enabled fans to determine which local band opened for KISS in each of the 22 markets during their 2010 US tour. By empowering passionate music fans to shape the event, Eventful helped KISS engender an emotional connection with fans and directly increased ticket sales for their tour.
Over 425,000 fans participated by “Demanding” over 3,700 unsigned bands which were competing to become an opening act for KISS. The campaign, which was presented by Guitar Center, also generated over 105 million social media impressions and 24 million online media impressions.
During 2009, KISS partnered with Eventful to become the first major artist to route an entire tour based purely on consumer demand, with over 500,000 fans using Demand it® to determine which 50 cities were included in KISS’s North America Tour. That campaign directly drove nearly $5 million in ticket sales to Eventful users.
2011 marks the second year in a row in which an Eventful Demand it!® campaign has won the OMMA Award for Best Integrated Online Campaign. In 2010, Eventful’s Demand it!® campaign for Paramount Pictures’ “Paranormal Activity” was awarded first place in the same category. Over 1.3 million Eventful users “Demanded” the nationwide release of the film and Eventful directly drove over 500,000 ticket sales for the opening weekend. The campaign helped launch the global theatrical release of the film, which opened at #1 at the box office and ultimately became the most profitable film in history.
Posted by at September 27, 2011 03:42 PM