October 14, 2011
Z100 & EVENTFUL ANNOUNCE "Z100'S HOMETOWN HERO COMPETITION PRESENTED BY STATE FARM"
San Diego and New York – The world famous Z100, New York’s Hit Music Station, and Eventful, the leading digital service connecting consumers with live entertainment and local events, today announced the launch of the second annual Z100’s Hometown Hero competition presented by State Farm. Music artists will opt-in and compete via Eventful’s unique “Demand it!” ® service, which empowers fans to Demand they win a spot to play live on stage at Z100 & Coca-Cola’s All Access Lounge at Hammerstein Ballroom, the pre-event to the legendary, annual holiday concert, Z100’s Jingle Ball 2011, held at Madison Square Garden on Dec. 9, 2011. The winning artist will also shoot an official Z100 music video, which will be available on Z100.com and Z100’s Facebook page.
Music fans can vote for their favorite band when they “Demand it!” via Eventful’s unique social media platform. They can also spread the word virally through Facebook and Twitter by inviting their friends to Demand their favorite band as well. The Top 25 artists with the most demands will move to the semi-finals and narrowed down to the final five by an A-List panel of music industry judges that include musician Gabe Saporta – Lead Singer, Cobra Starship, reps from Z100 including Tom Poleman – President, National Programming Platforms, Clear Channel Radio, Sharon Dastur – Program Director, Z100 NY, Darren Pfeffer – Director of Marketing , Clear Channel Radio NY, Zena Burns – Online Program Director, Clear Channel Radio NY, Monte Lipman – President & CEO, Universal Republic Records and Joe Riccitelli – Executive Vice President of Promotion, RCA Records. Fans will then choose the winner by voting on the five finalists.
Unsigned artists and bands from New York, New Jersey and Connecticut have until November 3, at 12 p.m. ET to log on to register for free. Z100’s Hometown Hero will be announced live on December 5, at 7 p.m. ET by Mo’ Bounce on Z100 and will join an exclusive list of artists who have performed at Z100’s All Access Lounge including Justin Bieber, Travie McCoy and Lady Gaga.
"Z100 has a long history of breaking new artists. It wasn't too long ago that artists like Lady Gaga and Justin Bieber were performing at Z100's All Access Lounge," said Darren Pfeffer, Director of Marketing for Clear Channel Radio. "Z100's Hometown Hero gives our community a say in who gets to take the stage at this star-making event."
“We’re excited to once again be able to use our “Demand it!” service to help Z100 and State Farm find their Hometown Hero and introduce a great new artist to radio listeners,” said Eventful CEO Jordan Glazier. “The opportunity for music fans to help their favorite unsigned artist become part of a legendary event like Z100’s Jingle Ball is unprecedented.”
Eventful’s unique “Demand it!” ® service is used by over 100,000 artists who engage with millions of fans to find out where they are in demand, and then utilize this essential data to optimize future tour routing and make informed decisions about where to appear. “Demand it!” ® empowers music fans to influence the location and content of local events and helps artists fill the house in target markets, bridging the gap between social media and commerce.
Eventful’s unique “Demand it!” ® service is used by over 100,000 artists who engage with millions of their fans to find out where they are in demand, and then utilize this essential data to optimize future tour routing and make informed decisions about where to appear. “Demand it!”® empowers music fans to influence the location and content of local events and helps artists fill the house in target markets, bridging the gap between social media and commerce.
Posted by at October 14, 2011 04:36 PM