Index of Press Releases

October 11, 2012

DIGITAL RODEO AND EVENTFUL ANNOUNCE EMMA ROWLEY AS THE WINNER OF “THE NEXT COUNTRY MUSIC STAR”

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CONTACT:

Eventful:

Alicia Graham

858-461-3838

agraham@eventful.com

Digital Rodeo:

John Pyne

615-397-5758

John.pyne@digitalrodeo.com

DIGITAL RODEO AND EVENTFUL ANNOUNCE EMMA ROWLEY AS THE WINNER OF “THE NEXT COUNTRY MUSIC STAR”

San Diego, Calif.- Oct. 11, 2012- Digital Rodeo, country music’s one-stop shop and Eventful, Inc., the leading digital service connecting consumers with entertainment, movies and local events, announce Emma Rowley as the winner of “The Next Country Music Star.” Digital Rodeo and Eventful partnered together to show how social communities and technology can create a powerful, new promotional platform for new music artists to develop an intimate connection with their fans. “The Next Country Music Star” contestants promoted their music virally across Facebook and Twitter inviting friends and family to click “Demand it!” via Eventful’s social media platform.

Emma Rowley, from Loudoun Country, Va., a suburb outside of Washington, D.C., won “The Next Country Star” competition out of 130 contestants. Emma is headed to Nashville, Tenn. to record three singles at 16 Ton Studio located on Nashville’s famous Music Row. Merchmo and Music City Networks will customize Emma’s new website that also includes a merchandise store and she scored two VIP tickets to the CMA Awards airing live on Nov. 1. Emma will also attend the taping of ABC-TV’s “CMA Country Christmas” on Nov. 3 and is taking home a CMA prize package of assorted merchandise and materials.

“This experience is so amazing- I just love to sing and share stories people can relate to. That’s what makes country music so awesome- these artists share stories and connect people,” said Emma, “The Next Country Music Star” winner. “Just thank you to every single person who voted and believed in me- to Loudoun County High School staff, students and parents for their ongoing support and encouragement.”

The Top 25 artists with the most “Demands” moved to the semifinals where were narrowed down to the top five by music industry experts:

• Cory Chapman, Director of Marketing, Country Music Association

• Jason Deere, Singer, Songwriter, Producer

• Jeff Walker, President, Aristo Media

• John Pyne, Director of Marketing and Promotion, Digital Rodeo

• Lang Scott, President, Music City Interactive, Singer, Instrumentalist, Producer

• Robert Reynolds, Grammy Winner, Founding Member of the Mavericks

"From its inception, Digital Rodeo has strived to provide independent country artists a platform to promote their music to a very filtered group of country music fans,” said John Pyne, Director of Marketing and Promotion for Digital Rodeo. "We're thrilled for Emma Rowley. She's definitely deserving of the grand prize and we can't wait to see what the future holds for this great talent. We're also glad to partner with Eventful for this contest; their experience and outreach for these types of promotions took this campaign to the next level. We hope to provide many more outlets like this one for country artists and fans alike to connect via DigitalRodeo.com."

“We are very excited for Emma- she definitely showed she has what it takes to record three singles with 16 Ton Studio. And, we know she’s going to bask in her CMA experience. We’ll be keeping an eye on her career,” said Jordan Glazier, Eventful’s CEO. “We’ve also enjoyed our partnership with Digital Rodeo. This organization is responsible for great work, helping unsigned artists get discovered and there is no better way to introduce great, new talent to the world than to bring fans into the process and allow them to decide who will experience the next level of success.”

About Digital Rodeo:

Digital Rodeo is the premier country lifestyle site for country music fans everywhere and the #1 supporter of independent country artists around the globe! Community membership is free and offers fans and artists alike the opportunity to connect with each other, upload and share audio and video and stay updated on what’s happening in the world of country music. For more information, visit Digital Rodeo.

About Eventful, Inc.:

Eventful, Inc. is the leading digital media company connecting consumers with live entertainment, movies and local events. Over 20 million people use Eventful to find out what’s happening and decide what to do. Eventful partners with leading brands and entertainment properties to reach consumers and drive commerce through a unique and targeted blend of digital, social media and direct marketing. Eventful’s unique social media service “Demand it!®” empowers consumers to influence the content and location of entertainment and live events. Learn more, visit Eventful.

Posted by at October 11, 2012 12:09 PM