February 19, 2014
EVENTFUL RECEIVES BEST IN SHOW, E-COMMERCE AWARD FOR MARKETING SHERPA EMAIL AWARDS 2014 SPONSORED BY ExactTarget
Eventful’s subscriber reactivations increased 300% and ticket purchases 66%
San Diego, CA (Febuary 19, 2014) - Eventful, today announced it received the Best in Show, E-commerce from MarketingSherpa selected from hundreds of entries based on strategy, creativity, results, and adherence to best email-marketing practices.
For the first time, winners have been asked to present case studies at the 11th annual MarketingSherpa Email Summit 2014 in Las Vegas at the Aria Resort & Casino.
Eventful built a proprietary Recommendation Engine and created an ultra-targeted email campaign that made highly relevant recommendations of events and music artists coming to consumers’ local markets sent to more than 8.4 million consumers. The result: Subscriber reactivations increased 300% and ticket purchases increased 66%.
"The winners were both innovative yet intensely customer-focused. Their campaigns were highly creative, but that creativity produced impressive results because it was supported by solid strategy and accurate data," says Pamela Markey, Senior Director of Marketing for MECLABS, parent company of MarketingSherpa. "The entries proved that these organizations know their audience and best marketing practices, and how to leverage that knowledge to drive click-throughs and revenues."
“We’re excited about the award, and looking forward to participating in the Summit as both a presenter and an attendee,” says Paul Ramirez, Vice President of Operations for Eventful. “We think that MarketingSherpa is the gold standard for email best practice, so we are honored to be recognized by their organization.”
About MarketingSherpa (visit www.marketingsherpa.com or follow us on Twitter at @marketingsherpa) MarketingSherpa publishes case studies, benchmark reports, exclusive research, how-to instructional materials and six content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School's Working Knowledge and Entrepreneur.com. Along with MarketingExperiments, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.
About MECLABS (visit http://www.meclabs.com) A science lab with a consultancy, MECLABS conducts rigorous experiments in the new science of optimization and applies discoveries to help businesses optimize sales and marketing financial performance. More than a decade of work spans 1,300-plus experiments including one billion emails and 10,000 landing pages. MECLABS has two primary research groups: MarketingExperiments conducts experiments to optimize the sales and marketing process, and MarketingSherpa conducts and publishes exclusive case studies, surveys and data analysis, which reveal what works in marketing. MECLABS has six applied research groups: Strategy, Leads, Conversion, Agency, Technology and Training. For more information, visit meclabs.com or call 1-800-517-5531.
About Eventful Eventful, Inc. is the leading digital media company connecting consumers with live entertainment, movies and local events. Over 21 million people use Eventful to find out what’s happening and decide what to do. Eventful provides the most comprehensive selection of local event information with over four million events across 27 categories. Leading brands and entertainment properties rely on Eventful to reach consumers and drive commerce through a unique and targeted blend of digital, social media and direct marketing. Eventful’s unique social media service “Demand it!®” empowers consumers to influence the location and content of entertainment and live events. Learn more, visit Eventful.
Posted by holly at February 19, 2014 09:35 PM