May 09, 2014
EVENTFUL RECEIVES GOLOCAL AWARD FOR EXCEPTIONAL NATIONAL-LOCAL MARKETING CAMPAIGN
Eventful’s campaign earned top honors in the strategic use of digital marketing category
San Diego, CA (May 9, 2014) - Eventful, today announced it received the GOLOCAL Award from BIA/Kelsey in the strategic use of digital marketing category for the campaign titled, “Something Scary Could Be Heading Your Way! Be The First to See FOX’s Sleepy Hollow In Your City. Demand it!” for FOX Broadcasting Corp.
Winners of the inaugural GOLOCAL Awards, sponsored by Balihoo, were announced May 8, at BIA/Kelsey’s LEADING IN LOCAL: The National Impact conference, in Atlanta. The GOLOCAL Awards recognize the most successful local marketing initiatives deployed by national brands.
In anticipation of the series premiere of FOX’s Sleepy Hollow, FOX Broadcasting Company ran a unique, integrated digital marketing campaign with Eventful to pit city against city to win the chance to see the series premiere before it aired. Eventful created a digital and social media marketing campaign for fans to rally their city to win the advance screening. The top four cities with the most “demands” won. During the course of the campaign, over 30,000 fans in 2,972 cities participated, generating over 18 million social media impressions and 1.04 million trailer views. The campaign was ignited through a blend of online ads, rich media, email, social sharing integration, mobile and live event elements, resulting in a successful launch for the television show.
“We wish to congratulate Eventful on its exceptional national-local campaign, and thank all the companies that participated in the GOLOCAL Awards, and our expert panel of judges,” said MacKenzie Lovings, VP of marketing, BIA/Kelsey. “Our GOLOCAL Awards celebrate the creativity and results of local marketing initiatives and bring a new dimension to our coverage of the national-local marketing opportunity.”
About BIA/Kelsey BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com.
About Eventful Eventful, Inc. is the leading digital media company connecting consumers with live entertainment, movies and local events. Over 21 million people use Eventful to find out what’s happening and decide what to do. Eventful provides the most comprehensive selection of local event information with over four million events across 27 categories. Leading brands and entertainment properties rely on Eventful to reach consumers and drive commerce through a unique and targeted blend of digital, social media and direct marketing. Eventful’s unique social media service “Demand it!®” empowers consumers to influence the location and content of entertainment and live events. Learn more, visit Eventful.
Posted by holly at May 9, 2014 05:55 PM