"...Jordan Glazier, CEO of Eventful, which developed Paramount's 'Paranormal Activity' campaign 'Demand It!', says it's the first movie released nationwide by request from crowdsourcing...."

"A San Diego Web-based event promotion site is playing a key role in helping transform a micro-budget horror flick made by an amateur director at his Rancho Penasquitos home into the hit movie of the fall season... In less than a month’s time, more than 1 million users trekked to Eventful to vote, or 'demand,' that the movie, 'Paranormal Activity,' be shown in their hometowns, meeting the gauntlet set down by Paramount Pictures in Los Angeles before agreeing to a nationwide release...."

"An eerie, low-budget horror movie has become the latest pop-culture diversion to catch fire on the Internet, thanks in part to San Diego online listing firm Eventful..."

Eventful CEO, Jordan Glazier, on NBC's Today Show speaking about the Paranormal Activity campaign

"After midnight screenings in Los Angeles and select college towns elicited unprecedented amounts of demand at the studio and at local theaters, Ms. Colligan and her co-president of marketing, Josh Greenstein, teamed up with Eventful, a user-generated entertainment booking site of sorts, for a campaign that goes far outside the traditional route..."

"Every so often, the marketing campaign for a movie is itself a work of art... I’m sitting here at my desk, looking at the studio Website for Paranormal Activity, and in the top right-hand corner there’s a yellow box that says “Demand it!"...What’s ingenious about the marketing campaign for Paranormal Activity is the notion that it’s putting the power of movie distribution in your hands..."

"...The studio has launched a campaign using Eventful (Eventful) to get would-be-watchers excited about a potential wide-release and sharing their enthusiasm across social media sites...I like the idea of using social media — and social media event services — to gauge and collect interest in film."

"...Eventful.com is hosting the online Paranormal Activity vote that promises to send the movie to a wider audience if said audience asks for it... It’s safe to theorize that what seems like democracy in action for horror movie fans is clever online marketing."

"...The veritè-style ghost story about a couple being taunted by a demonic spirit will open nationwide as soon as one million demands are reached on the movie's Eventful.com request page...Every demand counts in releasing PARANORMAL ACTIVITY nationwide...."

"...One of the things that makes "Paranormal Activity" unique is its release schedule...However, if moviegoers make enough noise and bug the studio bigwigs, the film may get a wider release. Wisely, the filmmakers have made it easy for fans to voice their demand..."

"...What the minds behind 'Paranormal' are doing differently is all in the marketing...Meanwhile, Paramount remains committed to their promise to open the film in every market once they reach 1 million "demands"...."

"...people who haven't seen the film will use the (eventful.com/demand) to request that Paramount book the movie into their towns... The Internet service has been used by music fans who want bands to play a local gig; Paramount says the "Paranormal Activity" application is Demand's first for a movie..."

"In addition to the typical marketing campaign, they’re also doing something quite innovative to figure out where to open the film next: They’re asking fans. They’ve started an Eventful page for the film, and are asking fans to demand screenings in their area... But if given the chance, perhaps there’s more studios can learn from fans."

"When I play out, I go where my fans are. And that's because of a site called Eventful.com that created a system where anyone can sign up and demand you to play their city...It's one of those ideas that makes you wonder how we did it the other way for so long...."

"... This time, Luke Bryan’s doing it by letting fans all over the country choose the city for his album release party... You just go to Eventful.com and they will walk you through the steps...."