San Diego, Calif., July 10, 2008 – Eventful, Inc. (eventful.com), a leading Web service for finding local events around the world, today announced the release of a native application for iPhone and iPod touch, which will be available beginning today from the new Apple App Store. The application, Eventful for iPhone, makes it easier than ever for iPhone users to find interesting things to do in their local communities and share them with their friends.
“With the rise of the mobile internet, people are looking for new, more powerful ways to plan their social lives and connect with friends while they’re on the go,” said Jordan Glazier, CEO, Eventful. “Through its vast event-search capabilities and extensive integration with the iPhone, Eventful answers that need by enabling users to find things to do and friends to do them with at any time, in any place.”
Eventful for iPhone provides access to all of the key functions of the Eventful Web site through an easy-to-use interface. Users can search for events, see what’s happening at their favorite venues, find tour schedules for their favorite performers, buy tickets for events and see what their friends are interested in doing. With the touch of a button, they can also participate in Eventful Demand, a free service that enables fans to influence the tour schedules of their favorite performers.
Eventful’s application automatically tailors search results and recommendations to the user’s location. It integrates seamlessly with the iPhone’s built-in applications, so users can view event venues on the Map application and copy events from the Eventful Calendar to the Calendar application on the iPhone, then sync with their desktop calendaring software.
The application has five navigational sections that users can access at any time:
Eventful for iPhone is available for free worldwide from Apple’s App Store on iPhone and iPod touch or at http://www.itunes.com/appstore/.
For screenshots, a feature summary and additional information, see http://eventful.com/iphone.
About Eventful Inc. San Diego-based Eventful, Inc. operates Eventful.com, the leading events Web site, which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from more than eight million upcoming events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town.
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SAN DIEGO, June 25 -- Eventful (http://eventful.com), the leading global events Web site, has joined forces with multi-platinum, Interscope rock band The All-American Rejects to route their next tour and encourage voter registration through Rock the Vote, an organization dedicated to building political power for young people. The All-American Rejects, who won an MTV Video Music Award for Best Group Video for "Move Along," are currently in the studio recording the follow up to their multi-platinum sophomore CD, Move Along, and turning to their fans to decide where to tour. Through Eventful's Demand service, The All-American Rejects have launched a nationwide competition in which the top five cities win a concert.
Eventful Demand enables fans to influence where their favorite artists perform by creating grassroots campaigns to "Demand" the artists to come to their town. Thousands of artists, comedians and even politicians are using Eventful Demand to connect with their fans and empower them to help shape their tour. Eventful Demand is quickly becoming a phenomenon in the music and entertainment industry.
"We get tons of requests to play in cities all over the world, and since we can't make it everywhere, we're really excited to be able to let our fans decide where to go. A great bonus is to be able to spread the message about how important it is to get involved and register to vote in the upcoming election. We're excited to be working with Eventful and Rock the Vote on this unique competition," said The All-American Rejects.
"We are encouraging fans to register to vote at the same time they are voting for The All-American Rejects to play in their city. Connecting voter registration to pop culture and music is core to Rock the Vote's mission to engage young people across the country who are demanding to be heard in this historic election," said Heather Smith, Executive Director, Rock the Vote.
Launched June 24th, The All-American Rejects Demand competition will continue through 2:00 p.m. PT, September 15, on Eventful. The winning cities will be announced on September 15.
"It's an honor to work with Rock the Vote and The All-American Rejects to promote voter registration and broader youth engagement in the political process," said Jordan Glazier, CEO of Eventful. "We're excited to help The All-American Rejects give their fans the power to shape their tour."
Along with MySpace, YouTube, and iTunes, Eventful is quickly becoming an essential part of the online marketing toolkit for performers and artists, empowering fans to influence the touring decisions of their favorite performers and enabling performers to make the best decisions about where to tour.
Fans can log on to http://eventful.com/allamericanrejects, http://www.myspace.com/allamericanrejects, and http://www.rockthevote.com to register to vote and join the competition to Demand a performance from The All-American Rejects.
About Eventful, Inc.
About Rock the Vote
Website: http://www.myspace.com/allamericanrejects
Contact:
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San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site, which enables its community of users to discover, promote, share, and create events throughout the world. Eventful users select from nearly 8 million upcoming events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful's Demand service enables users to influence where their favorite performers appear by creating grass-roots campaigns to "Demand" them in their town. Visit Eventful at http://eventful.com.
Rock the Vote's mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. Rock the Vote is creative, effective, and controlled by nobody's agenda but our own -- we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done. http://www.RockTheVote.com.
Website: http://eventful.com
Website: http://www.RockTheVote.com
Emelyne Interior
LEWIS PR for Eventful
415 992 4400
eventful@lewispr.com
SAN DIEGO, Calif., June 23, 2008 – Eventful, Inc. (eventful.com), the leading global events Web site, today announced congressional, state and local candidates are enhancing their online outreach to supporters and voters by integrating Eventful’s innovative online tools and event widgets into their Web strategies.
As congressional, state and local campaigns begin heating up for November, Eventful’s “post once, publish everywhere” philosophy allows candidates to virally promote their campaign activities throughout the Web and engage in Eventful’s unique Demand service. Using Demand, supporters can petition to see their favorite candidates in their hometown on multiple social networking platforms, including Facebook and MySpace.
Both Republican and Democratic campaigns have engaged in unique ways during this campaign cycle. Republican house candidates Chris Lien and Thelma Drake have integrated Eventful’s custom widgets into their official campaign Web sites, alerting supporters of upcoming events and allowing them to share, promote and publish them throughout the Web using Eventful’s viral technology. “Eventful enables our clients to publish campaign events on our own Web sites and promotes them to the Eventful community,” said Brian Lyle, Partner at iWeb strategies, a consultant for both campaigns. “The great thing is, the events aren’t limited to the community but can also be discovered by supporters throughout the Web.”
Democratic Senators Barbara Boxer and Tom Harkin have also integrated Eventful’s services into their online strategies. Senator Boxer has incorporated Eventful Demand into her “Web 2.0 Widgets” gallery, allowing her California supporters to learn about grassroots events with Barbara Boxer in their area. Senator Harkin has integrated event widgets into both his Web site and MySpace page, where users can discover local campaign events wherever they interact with the campaign.
“Eventful has become an influential part of the 2008 election cycle working with presidential candidates, including Barack Obama and John McCain, to empower hundreds of thousands of voters to determine campaign appearances,” said Jordan Glazier, CEO of Eventful. “We’re helping candidates translate online passion into real world action in support of their campaigns.”
Eventful Demand is a free online service that empowers supporters to lobby for political figures to come and speak in their local town. Using Eventful, candidates can track where they are most in Demand, schedule appearances based on this data and communicate directly with the supporters who Demand them. Eventful Demand has transformed the way audiences interact with public figures and performers, empowering them to directly influence where events take place. Eventful’s viral tools make it easy for campaigns and supporters to spread the word by including links and widgets in blogs, MySpace pages, Facebook groups and other social networking sites.
About Eventful Inc.
San Diego-based Eventful, Inc., (www.eventful.com), the leading local events Web site, enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from more than 8 million events taking place in local markets throughout the world, from concerts and kids activities to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers and candidates appear by creating viral grass-roots campaigns to “Demand” them in their town. http://eventful.com
Contact:
Emelyne Interior
LEWIS PR for Eventful
415 992 4400
eventful@lewispr.com
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TheGuide.latimes.com Gives Readers Comprehensive, Regional Listings and User-Generated Events Provided by Eventful
San Diego, Calif. – April 30, 2008 – Eventful, Inc. (www.eventful.com), the leading global events Web site, today announced a strategic venture with The Los Angeles Times (www.latimes.com) to provide a selection of regional events to online users of The Guide (http://theguide.latimes.com).
The Guide is The Los Angeles Times’ new, highly relevant and hyperlocal resource for news and information on live music, book signings, art galleries, restaurants, family-friendly activities and more. Eventful’s comprehensive event content and robust platform for event discovery and sharing will provide The Guide’s Web audience with a wide variety of event listings in the Southern California area.
In addition, by utilizing Eventful’s technology platform, The Guide will be able to tailor events pulled from Eventful’s extensive database to meet the specific online interests of The Times’ large and diverse marketplace.
“The goal of The Guide is to become the go-to site for finding something fun to do in Greater Los Angeles and Southern California, including the small events happening right in your neighborhood,” said Robertson Barrett, senior vice president of Interactive and general manager, latimes.com. “Working with Eventful will help us accomplish this through a collaborative, customized approach. Our team of talented producers will be working with Eventful and hundreds of local venues and organizations to get the best possible listings at their sources onto theguide.latimes.com accurately, in real time."
The Los Angeles Times joins more than 1,200 companies using Eventful’s API technology to create targeted calendars and event listings for their specific audiences.
“We’re excited to collaborate with the Los Angeles Times to offer compelling event content to their customers,” said Jordan Glazier, CEO of Eventful, Inc. “The Los Angeles Times is forward-thinking in its approach to new technologies, and we’re pleased that they chose to work with Eventful, to keep readers informed of local events and enhance the offering to their core audience.”
Terms of the arrangement were not disclosed.
About Eventful Inc. San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site, which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from over 6 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town. http://www.eventful.com
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FAIRFIELD, CT and SAN FRANCISCO – April 22, 2008 – AmericanTowns.com, a leading national network of community-based websites, and Eventful (www.eventful.com), the global leader in events, today announced an agreement to enhance each other’s event offerings by sharing event content. The agreement provides users of both services with increased access to comprehensive, locally relevant information on a wide range of events taking place in towns and cities across America. AmericanTowns.com operates a national network of local “community webspaces,” each a distinct website with its own town-specific content, and has the nation’s most extensive online database of community events and local resources. Eventful is the leading global events website enabling its users to discover and promote local events throughout the world, with the world’s largest selection of event information from concerts and sports to singles events and political rallies.
“Each AmericanTowns ‘community webspace’ helps local residents find and share the information that is important to their daily lives,” said Jim Maglione, co-president of Community, AmericanTowns. “Our content-sharing agreement with Eventful means that users of our Community Calendar will now receive access to even more rich listings of popular cultural events, which nicely complement AmericanTowns’ strength in community events.”
“Eventful enables its users to discover, promote, share and create events throughout the world on a local level,” said Jordan Glazier, CEO of Eventful. “By collaborating with AmericanTowns and its unique network of hyperlocal community websites, we can enhance the accessibility to community events that are occurring in virtually every town in America.”
Under terms of the content-sharing agreement, AmericanTowns will distribute Eventful’s content, including annually, tens of millions of concerts, sports, singles and kids activities, to AmericanTowns’ 15,000-plus distinct “community webspaces.” In turn, Eventful will distribute AmericanTowns’ 10 million annually posted community event listings to Eventful’s users.
Eventful is the largest aggregator of local event data in the world and powers events sections for over 1,000 local and worldwide websites and mobile device partners.
AmericanTowns’ “community webspaces” provide users with information on local events, community groups, local news, train schedules, local videos, farmers’ markets, jobs, real estate, privacy protection, sales and savings, local services and more as well as access to a host of other online and previously offline community resources.
About AmericanTowns
AmericanTowns is a national network of community-based websites where residents can find and share local information, and includes the nation's most extensive online database of community events, community groups, local resources and special tools for organizations. For every town in the US, AmericanTowns has created a "community webspace" to connect citizens, community organizations and locally-focused businesses and to strengthen the bonds of our nation's communities. AmericanTowns featured more than 10 million community events in 2007, plus powerful tools to help more than 120,000 listed community organizations interact more effectively with local citizens. Founded in 2000, AmericanTowns is headquartered in Fairfield, Connecticut. Visit www.AmericanTowns.com.
About Eventful
San Diego based Eventful, Inc., operates Eventful.com, the leading global events Web site that enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from five million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful's Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to "Demand" them in their town. Visit http://www.eventful.com.
Contacts:
| For AmericanTowns Caroline Langley 212-481-2826 cl@leachcommunications.com |
For Eventful: Sharon Howell 415-992-4400 eventful@lewispr.com |
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SAN DIEGO, CALIF. —April 9, 2008— Eventful (www.eventful.com), the leading global events Web site, today announced that it has launched ‘My Top Artists’ on MySpace (www.myspace.com/mytopartistsapp), the world’s most popular social network. Eventful’s ‘My Top Artists’ application enables MySpace users to select and display their favorite performers on their profile page and automatically displays all of the upcoming events by these artists in their city. This means fans can easily keep track of local gigs by their favorite performers. Empowered by MySpace’s newly announced Developer Platform (developer.myspace.com), Eventful was able to easily build, test, and ultimately deploy ‘My Top Artists.’
‘My Top Artists’ gives users the ease and flexibility to share their favorite bands, singer-songwriters, comedians, and other performers with their friends and keep track of when they’re coming to town.
The ‘My Top Artists’ application also integrates Eventful’s popular ‘Demand’ service, which enables fans to influence where their favorite performers appear for live events. Eventful’s Demand application is already extremely popular among musicians, comedians and politicians on MySpace, with more than 40,000 performers using it to empower millions of their fans to influence where they tour, including Fall Out Boy, Panic at the Disco, Jim Gaffigan and even political candidates like Sens. Barack Obama, John McCain and Hillary Clinton.
MySpace first introduced their Developer Platform site on February 5, 2008, beginning a one-month application development period allowing companies, including Eventful, time to build and test their applications in a secure environment before going live to the MySpace community.
On March 13, 2008, MySpace launched the public beta of the Application Gallery (http://apps.myspace.com), enabling broader testing of approved applications by allowing public installation. MySpace members can now discover and add new applications from a variety of categories, including ‘My Top Artists’ to both their home and profile pages.
“Bringing ‘My Top Artists’ to MySpace means music fans can easily showcase their favorite performers and they will never miss a show again,” said Jordan Glazier, CEO of Eventful. “Our Eventful Demand application is widely used by artists to show fans that they have a voice in where they plan tours. The new ‘My Top Artists’ application is a way for MySpace users to reciprocate and demonstrate to performers, along with the rest of their community, that they are dedicated fans who would really want to see them live.”
As with all MySpace Developer Platform applications, Eventful will be able to safely access publically available profile information including a user’s friend list, interests, photos & albums, video, as well as status & mood. ‘My Top Artists’ will have real estate in five places within MySpace including:
“Openness has always been critical to MySpace’s success, and the launch of the MySpace Developer Platform marks an evolution in our relationship with developers,” said Kyle Brinkman, vice president and general manager, MySpace Developer Platform. “MySpace users have been using Eventful widgets on our site for two years now, so it’s exciting to be able to integrate with the company more closely, ultimately enriching our users’ experience. We look forward to all the unique and engaging applications that the MySpace Developer Platform will inspire.”
For more information about the MySpace Developer Platform, please visit http://developer.myspace.com
About Eventful
San Diego based Eventful operates Eventful.com, the World’s leading events Web site, which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from more than 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating grass-roots campaigns to “Demand” them in their town. Visit Eventful at http://www.eventful.com
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views (*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Finland, Brazil and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).
(*) Among the top 2000 domains comScore Media Metrix, December 2007. For more information on comScore Networks, please go to http://www.comscore.com.
Contacts:
Sharon Howell
LEWIS PR for Eventful
(415) 992-4400
eventful@lewispr.com
Sparkpr for MySpace
Lauryn Nicasio
(415) 321-1896
Lnicasio@sparkpr.com
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EL SEGUNDO and SAN DIEGO, Calif. – March 20, 2008 – Ripple, an interactive network of screens located in community gathering places that informs, entertains and connects people to their world, and Eventful, the leading global events Web site, have teamed to provide locally-targeted event listings to consumers. Through this strategic content rollout, Ripple’s audience, comprised of more than 20 million consumers, is now empowered with a current stream of local events via the “Local Scene™” feature. People can now discover events occurring in their neighborhood with just a glance at a screen in the places they frequent most often.
The joint effort combines Eventful’s robust inventory of event information with Ripple's hyper-local targeting capabilities at more than 1,500 locations across the nation in high-traffic specialty retail locations such as Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully's. The “Local Scene™” feature provides information from Eventful that shows consumers exactly what’s happening in their community, without needing access to the Internet or thumbing through often out-dated event guides.
By adding Eventful’s listings of more than four million concerts, sporting events, political rallies, cultural happenings and other events, Ripple makes it easy for today’s on-the-go consumer to stay informed about what is happening next week or even that same afternoon. Ripple’s existing content portfolio includes partners like CBS, The New York Times, Yahoo! and E! Entertainment.
“We are excited to partner with Ripple to help consumers feel more connected to each other and their neighborhoods through the discovery of local events,” said Jordan Glazier, CEO of Eventful. “Ripple has built an impressive community platform that reaches millions of people where they shop, work and dine, which provides a natural forum to extend our content to consumers when they are out and about.”
Ripple acts as a curator of relevant content, providing consumers with information tailored to their lifestyle. Whether a viewer is seeking the national news of the day, an affordable dry cleaner down the street, some good local music or the best way around a traffic jam, Ripple keeps them connected to their world.
“Eventful is the type of partner we get excited about because their content supports our commitment to creating a truly meaningful local experience for each individual who interacts with a Ripple screen,” said Ali Diab, Co-Founder and President of Products and Technology at Ripple. “By offering our audience targeted local event information from a trusted source like Eventful, we deliver on that goal.”
Eventful is quickly becoming an essential part of consumers’ lives, enabling people to discover, share and create events in local communities throughout the world. More than five million registered users rely on Eventful to discover what’s happening in their community.
About Ripple
Launched in 2004 and headquartered in El Segundo, Calif., Ripple owns and operates an interactive network of screens located in community gathering places, featuring content that informs, entertains and connects people to their world. Our national network democratizes access to a mass media platform, giving people the power to show up and connect in their communities with products like ShoutOuts and AdCenter. With thousands of screens in hundreds of locations across the country, Ripple's rapidly expanding network currently reaches millions of unique consumers every month. The company's current distribution partners include Borders, The Coffee Bean & Tea Leaf, Tully's Coffee, Jack in the Box, Jiffy Lube, CBS, Arden Realty, Kilroy Realty and G&L Realty. Ripple's media partners include Reuters, E! Entertainment, The New York Times, Yahoo!, CBS and Clear Channel. For more information on Ripple, please visit http://rippletv.com.
About Eventful
San Diego based Eventful operates Eventful.com, the World’s leading events Web site, which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from more than 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating grass-roots campaigns to “Demand” them in their town. Visit Eventful at http://www.eventful.com.
# # #
|
Eventful Contact: Sharon Howell 415.992.4400 (direct) eventful@lewispr.com |
Ripple Contact Pia Burone 310.496.4457 (direct) pia@allisonpr.com |
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San Diego, Calif. – March 3, 2008 - Eventful, the leading global events Web site, today released its latest data revealing insights into candidates’ success in courting young voters through online social media.
Eventful’s data suggests that among the Democrats, Sen. Barack Obama has achieved more successful online outreach to young voters compared with Sen. Hillary Clinton. In both Ohio and Texas, Obama is in higher demand by supporters for live appearances. In Ohio, Obama leads with 3,054 people demanding a live appearance, and Clinton has 1,149. In Texas, Obama has 6,239 people demanding him, while Clinton has 1,862. Nationally, Obama has 76,652 people demanding him compared to 17,860 for Clinton.
Eventful’s data is consistent with data available at MySpace, which displays that Obama has 305,168 ‘friends’ relative to 186,783 for Clinton.
The primaries have seen higher than average turnout among young voters. The campaigns and political experts have attributed the youth voter participation, in part, to successful use of websites such as Eventful, MySpace, Facebook and YouTube to engage young voters.
Among Web sites that are useful for engaging with young voters, Eventful is unique in its focus on translating online passion into real world activity. For example, Eventful provides the campaign teams with data and demographics of their supporters as well as the ability to communicate by email with supporters at a targeted, local level. Eventful’s Demand service gives voters the ability to influence where candidates appear on the campaign trail. The resulting data provides a valuable leading indicator of the preferences of the young voters using Eventful’s service.
“Throughout the primaries almost all of the candidates have used Eventful’s Demand service as a way to engage young audiences and get out the youth vote,” said Jordan Glazier, CEO at Eventful. “As technology and the Internet evolve, it enables a two-way dialogue between candidates and voters as well as a vehicle for empowering young voters to influence the political process.”
About Eventful Demand
Eventful Demand is a free online service that empowers supporters to lobby for political figures to come and speak in their local town. Using Eventful, candidates can track where they are most in Demand, schedule appearances based on this data and communicate directly with the supporters via email. Eventful's viral tools make it easy for campaigns and supporters to spread the word by including links and widgets in blogs, MySpace pages, Facebook groups and other social networking sites.
About Eventful Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site that enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful's Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to "Demand" them in their town.
www.eventful.com
www.eventful.com/politics
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CONTACT:
LEWIS PR for Eventful
Sharon Howell, 415-992-4400
eventful@lewispr.com
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SAN DIEGO--With ‘Super Tuesday’ contests around the corner, Eventful, the leading global events Web site, has today revealed key demographic trends related to youth and female support for the leading candidates, based on data from Eventful’s ‘Demand’ service.
With tight races throughout the ‘Super Tuesday’ states, Eventful reports that the campaigns are aggressively using online communities to reach young supporters and turn out every last vote through sites such as Eventful, MySpace and Facebook. Eventful’s tools have the advantage of enabling geographically targeted outreach to highly influential, ardent supporters at the local level.
Eventful also reports a surge in Demands for several of the top remaining candidates, based on the towns and cities that Eventful users want them to visit on the campaign trail. Several leading presidential candidates are using Eventful’s online tools to achieve grass-roots participation by supporters in local campaign events throughout the country.
In California, where polls show Sen. Hillary Clinton ahead of Sen. Barack Obama, Obama has more than 8,500 supporters using Eventful to demand an appearance by him in their town, far out-pacing Clinton (1,908). This disparity is mirrored throughout other states, including Illinois, Obama’s home state and a projected win for the Senator, and more tightly contested states such as Missouri. However, while Obama has been the most demanded performer on Eventful for most of January, Clinton appears to be gaining ground, moving on to Eventful’s hottest list of ‘Demands’ in recent weeks.
Of the remaining top Republican contenders, Mike Huckabee has more Demands in nearly all states than Sen. John McCain and Mitt Romney. While Huckabee dominates Demands in the southern ‘Super Tuesday’ states, John McCain supporter numbers are much closer in the Northeast.
Several of the remaining candidates, including Obama and Huckabee, have been using their large supporter base and Eventful’s email contact system to increase turnout and awareness for campaign appearances in the lead-up to Tuesday’s contest.
“The Internet is proving to be a powerful tool for candidates to engage young voters in the political process,” said Jordan Glazier, CEO at Eventful. “We’re really pleased that voters and the campaigns are discovering Eventful as an integral part of their grass-roots organization.”
Eventful’s unique ability to collect demographic information, such as location, age and gender, reveals interesting trends in the race for the Democratic nomination since the start of primary season.
Over 60% of Obama’s demanders are in the young voter block of 18-25 years old, with an average age of 26.7 years. These statistics reflect exit polls in early primary states, where Obama has dominated the youth vote, and were a major contributory factor in his Iowa victory. According to Eventful’s data however, Clinton appears to do well with youth voters as well, with an average Eventful Demander age of 29 years old and nearly 40% of her demanders between 18-25 years old.
Another major voting block, and a contributor to Clinton’s victory in New Hampshire, is the female vote. Both Obama and Clinton have targeted these groups heavily. Hillary appears to have broad appeal among women on the Internet, with over 70% of her demanders being female. However, Obama appears to be making strides in this area, where over 60% of his 13,000 demanders since the start of the primary season are female. This parallels a closing gap among the female voter block after the South Carolina primary, where Clinton and Obama nearly split the vote.
Among the major Republican candidates, the gender support on Eventful is split fairly evenly, while Huckabee skews much older than his competitors with an average demander age of 35.6, compared to 30.5 for Romney and 27.1 for McCain.
Eventful Demand is a free online service that empowers supporters to lobby for political figures to come and speak in their local town. Using Eventful, candidates can track where they are most in Demand, schedule appearances based on this data and also communicate directly with the Demanders via email. Eventful Demand has transformed the way audiences interact with public figures and performers, empowering them to directly influence where events take place. Eventful’s viral tools make it easy for campaigns and supporters to spread the word by including links and widgets in blogs, MySpace pages, Facebook groups and other social networking sites.
About Eventful Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site, which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers and candidates appear by creating viral grass-roots campaigns to “Demand” them in their town.
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CONTACT:
LEWIS PR for Eventful
Sharon Howell, 415-992-4400
eventful@lewispr.com
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SAN DIEGO, Calif. -- January 24, 2008 – Pras Michel, former member of legendary Hip Hop group, The Fugees, Indie Rights, and Eventful, Inc., announced today that fans across the country will use Eventful’s Demand service to decide which cities will receive a screening and special appearance by Pras of the powerful documentary, Skid Row, produced by and starring Pras. In this astonishing film, Pras exchanged the comforts of his posh digs for an earthier experience on the streets of Los Angeles in hopes of exposing one of the most forgotten problems in America – homelessness.
To further create awareness of the issue-based documentary, the hip hop artist will use Eventful Demand to let thousands of movie-goers determine which five cities will receive a special appearance where he will speak about his experience filming Skid Row. In his documentary, Pras takes a look at this crisis in Los Angeles’ five-block radius of ‘Skid Row,’ by experiencing it firsthand. “I panhandled and slept on the sidewalk,” said Pras. “I had to keep warm with what I had.”
Launched on January 24, 2008, the Demand competition will continue through 2:00 pm PST, March 25, 2008, at Eventful. The winning cities will be announced on March 26.
“You'll be shocked, as I was to see what's going on in L.A. and in all our major cities. I hope it gets you to talk about it and even better, help do something about it,” Pras Michel said, encouraging fans to Demand the screening on Eventful. “It's changed my life and I hope it changes yours. It's easy to ignore someone else’s problems; to turn your head the other way, but we have brothers and sisters who have fought for our freedom that aren't being taken care of, children with no place to lay their head but the concrete."
Along with MySpace, YouTube and iTunes, Eventful is quickly becoming an essential part of the online marketing toolkit for performers and entertainment properties. Eventful is transforming the way that shows get routed by empowering fans to influence where they take place and by enabling performers to make the best decisions about where to book shows.
“We are excited to help movie-goers put their city on the screening schedule for such an impactful documentary,” said Jordan Glazier, CEO of Eventful. “We are delighted that Pras Michel is using Eventful Demand to give his fans a voice, allowing them to share his crusade to build awareness around a very real problem: homelessness in America.”
Fans can log on to http://www.eventful.com/pras, http://www.myspace.com/prasmichel and http://www.skidrowthemovie.com to join the competition and ‘Demand’ a screening of Skid Row in their city.
About Eventful, Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site, which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from more than 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating grass-roots campaigns to “Demand” them in their town. Visit Eventful at http://www.eventful.com
About Pras Michel
Prakazrel Samuel Michel, known as Pras, is a Grammy Award-winning Haitian-born American rapper, actor, producer and member of the superstar Hip Hop trio The Fugees, considered one of the most influential groups of the 1990s for their album The Score. Pras has also forged a successful solo career, beginning with the international hit single from his first solo LP, “Ghetto Superstar” [That Is What You Are],” featuring Mya and Ol’ Dirty Bastard. In June 2008, Pras will release an album under the Sony/BMG label, titled “Experience.” He will also be featured on the upcoming Swami album, Equalize. The experience of living on the street inspired Pras to launch prAsperity project in May 2007. prAsperity is a non-profit organization that jump-starts awareness and solutions for intractable problems affecting the human condition. The organization takes on humanity “projects” as distinct crusades that need attention, working on behalf of established community groups to inject energy and progess towards issues ranging from homelessness to social injustice.
About Skid Row
Skid Row is a 50 square block area in downtown Los Angeles where an average of 100,000
homeless and transient people live on any given night. In the feature documentary SKID ROW,
Pras Michel - one-third of the successful hip-hop group The Fugees - lives on the streets of Skid
Row for 9 straight days and nights as a homeless person. The entire time he and the filmmakers
are undercover, using surveillance cameras in an area where cameras present a threat to
anonymity. His goal: to find out what it really means to be homeless, and to put a human face on
an issue that has plagued our country for generations. His journey is riddled with hunger,
exposure to the elements, criminals, drugs and danger. Pras learns not only how to fend for
himself, but discovers the dangerous, very human and, at times, humorous underbelly of Los
Angeles. Produced by: Teryn Fogel, Rob Wisdom and, Pras Michel; Directed by: Niva Dorell, Marshall Tyler, and Ross Clarke.
About Indie Rights
Nelson Madison Films is an independent studio founded by Linda Nelson and Michael Madison. Their passion is producing economical, independent features that utilize innovative, high-tech production techniques. In addition to developing projects in-house, they have a subsidiary, Indie Rights that offers distribution services for indie filmmakers utilizing new digital platforms and technology partners.
Linda Nelson
Nelson Madison Films/Indie Rights
www.nelsonmadisonfilms.com
linda@nelsonmadisonfilms.com
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CONTACT:
For Eventful:
Tamala Baldwin
858.882.0371
tamala@eventful.com
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San Diego, CA -- January 24, 2008 -- Eventful, the leading global events Web site, joined forces with Seattle's punk band, The Presidents of the United States of America, to give fans the power to influence their upcoming This is THE GOOD TOUR, which kicks off on March 14, 2008. The Presidents of the United States of America will be using Eventful Demand to let their loyal fans compete to win a spot on the tour. The top five cities will win a chance for the band to come to their city.
Eventful Demand enables fans to influence where their favorite artists perform by creating grass-roots campaigns to "Demand" the artists to come to their town. Tens of thousands of artists, comedians and even politicians are using Eventful Demand to connect with their fans and empower them to shape their tour. Eventful Demand is quickly becoming a phenomenon in the music and entertainment industry.
Band manager, David Meinert, says, "The Presidents of the United States of America has always been dedicated to communicating with their global fan base. With the launch of their new album (coming out March 11, 2008) These Are The Good Times People, PUSA is eager to let their world-wide fans route the upcoming tour, which will allow them to cater to their most 'Demanding' fans.
Launched Wednesday, January 23, 2008, the Demand competition will continue through 2:00 p.m. PT on March 3, 2008 on Eventful.com.
"We love helping build this world-wide connection between the Presidents and their fans," said Jordan Glazier, CEO of Eventful. "This global competition is the first of its kind, and we're excited to help the band shape its tour based on the voice of the fans."
Along with MySpace, YouTube and iTunes, Eventful is an essential part of the online marketing toolkit for performers and artists. Eventful is transforming the way that tours get routed by empowering fans to influence the tours of their favorite performers and by enabling performers to make the best decisions about where to tour.
Fans can join the competition and Demand a performance from The Presidents of the United States of America by visiting http://www.eventful.com/presidents or http://www.myspace.com/thepresidentsoftheunitedstatesofamerica
About Eventful Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site, which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers and candidates appear by creating viral grass-roots campaigns to “Demand” them in their town.
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CONTACT:
Sharon Howell
LEWIS PR
415 992 4400
eventful@lewispr.com
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San Diego, Calif. – January 17, 2008 -- With primary season in full swing, Eventful, the leading global events Web site, announced today that several leading presidential candidates are using Eventful’s online tools to achieve participation by supporters in local campaign events in South Carolina and Nevada. Eventful offers contact management tools that enable the campaigns to communicate directly with supporters in targeted local markets who have expressed interest in participating in live events through Eventful’s Demand service.
With polls showing an extremely tight race this Saturday for the Democrats in Nevada and Republicans in South Carolina, the campaigns are tapping the communities they have built on Web sites such as Eventful, MySpace and Facebook, to engage young voters and turn out every last vote. Eventful’s tools have the advantage of enabling the campaigns to target influential, ardent supporters at the local level.
In Nevada, Sen. Barack Obama has more than 500 supporters demanding an appearance in their town, far out-pacing his competition. Edwards and Obama are both using Eventful to send messages to supporters through the site’s online messaging tools, enabling the campaigns to create grass-roots support for upcoming events. Edwards recently built crowds by messaging his supporters to attend his rally in Reno, Nevada on January 16th. In South Carolina, which is also up for grabs according to recent polls, several Republican candidates are using Eventful in unique ways to build crowds. Fred Thompson is using an Eventful calendar to post all of his events for his current bus tour on hIs Web site. Eventful’s calendar tools enable Thompson’s campaign to build awareness of his events on Thompson’s Web site, Eventful.com and at hundreds of sites that publish event calendars from Eventful.
Mike Huckabee has also used Eventful extensively in South Carolina, messaging supporters about upcoming events. “Eventful is a great way to communicate with supporters who have an expressed interest in attending campaign events,” said Chris Maiorana, an Internet consultant for the Huckabee campaign. “We find a very strong response rate from Eventful users as they’ve already ‘Demanded’ to see Mike Huckabee.” While the Nevada and South Carolina races are tight in the polls, Eventful’s data shows Obama and Huckabee in the lead as the most demanded of the leading candidates in the two races.
The Huckabee campaign has made Eventful an integral part of its online strategy for other upcoming states as well, asking supporters to ‘Demand’ Huckabee in their town. Huckabee encouraged supporters on his campaign blog: “I want to see you on the campaign trail. We are using an online tool called Eventful to notify people ahead of time of events. I urge you to sign up today. It is free, easy to use and has been helping us build crowds at events.” After his most recent outreach to supporters for them to use Eventful, Huckabee vaulted to the top of Eventful’s most popular performers, ahead of all other GOP candidates, with more than 12,000 Demanders. Also, Huckabee is now the most ‘Demanded’ major Republican candidate in South Carolina, with more than 80 cities around the state demanding an appearance, compared to 37 cities demanding Sen. John McCain.
Eventful Demand is a free online service that empowers supporters to lobby for political figures to come and speak in their local town. Using Eventful, candidates can track where they are most in Demand, schedule appearances based on this data and also communicate directly with the Demanders via email. Eventful Demand has transformed the way audiences interact with public figures and performers, empowering them to directly influence where events take place. Eventful’s viral tools make it easy for campaigns and supporters to spread the word by including links and widgets in blogs, MySpace pages, Facebook groups and other social networking sites.
“It’s rewarding to see the presidential candidates achieving voter turnout by using Eventful,” said Jordan Glazier, CEO at Eventful. “As the primaries unfold we’re seeing direct results from the candidates using online services like Eventful to secure participation by young voters.”
About Eventful Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site, which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers and candidates appear by creating viral grass-roots campaigns to “Demand” them in their town.
www.eventful.com
www.eventful.com/politics
###
CONTACT:
Sharon Howell
LEWIS PR
415 992 4400
eventful@lewispr.com
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According to data from Hitwise, Huckabee has garnered more than 30% of all Republican candidate Web site traffic since the New Hampshire primary, and according to techPresident, also has more supporters on Facebook than either McCain or Romney.
Eventful Demand is a viral service that has transformed the way that audiences interact with public figures and performers, empowering people to directly influence where events take place. Eventful’s viral tools make it easy for campaigns and supporters to spread the word by including links and widgets in blogs, MySpace pages, Facebook groups and other social networking sites. Eventful also provides data about the location and demographics of their supporters and enables performers and candidates to communicate directly with Demanders via email.
“It’s fascinating to observe the ways in which the campaigns are leveraging services like Eventful to engage and interact with supporters,” said Jordan Glazier, CEO at Eventful. “It’s becoming apparent that the success of online grassroots outreach may well be a key determining factor in the results of the primary races.”
About Eventful Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events website which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town.
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CONTACT:
Sharon Howell
LEWIS PR
415 992 4400
eventful@lewispr.com
]]>
San Diego, Calif. – January 7, 2008 - Eventful, the leading global events Web site, today released its latest data revealing the most ‘Demanded’ presidential candidates within the state of New Hampshire. Among the Democrats, the data shows that Sen. Barack Obama is the most Demanded in New Hampshire by a substantial margin. Among the leading Republican candidates, Sen. John McCain and Mike Huckabee are neck-and-neck as the two most Demanded in the state.
The results from the Iowa caucus show extremely high turnout by young voters, indicating that the campaign’s online efforts to reach young voters are succeeding. Obama’s Demanders on Eventful average 26.4 years old, which is the youngest average age among the Democratic candidates. While McCain and Huckabee are close in Eventful’s New Hampshire rankings, the Demanders on Eventful for McCain are substantially younger (average age: 26.8) than the Demanders for Huckabee (average age: 33.7).
Eventful’s Demand service gives voters the ability to influence where candidates appear on the campaign trail. The resulting data provides a valuable leading indicator of the preferences of the young voters using Eventful’s service. For the Iowa caucus, Eventful’s data showed Obama and Huckabee as the clear choice for their respective parties.
Among Web sites that are useful for engaging with young voters, Eventful is unique in its focus on translating online passion into real world activity. For example, Eventful provides the campaign teams with data and demographics of their supporters as well as the ability to communicate by email with supporters at a targeted, local level.
Since the Iowa Caucus, many of the presidential candidates have received an increase in attention on the Internet, including on Eventful. In the last week, Obama, McCain, Huckabee, Sen. Hillary Clinton, John Edwards and Rep. Dennis Kucinich have all been among the most Demanded people on Eventful.com. Obama has received a dramatic jump in Demands since the Iowa Caucus on January 3, 2008 with a count of more than 2,000 Eventful Demands since the caucus. This jump coincides with Obama’s rise in the polls, including the CNN/WMUR poll released today.
“We see almost all of the candidates using Eventful’s Demand service as a way to engage young audiences and get out the youth vote. Sen. Obama, Sen. McCain and Mike Huckabee have been particularly successful in engaging grass-roots supporters through Eventful, evidenced by the fact that they are the most Demanded candidates in New Hampshire,” said Jordan Glazier, CEO at Eventful. “As technology and the Internet evolve, it enables a two-way dialogue between candidates and voters as well as a vehicle for empowering young voters to influence the political process. Eventful Demand is leading this evolution, empowering voters to influence where candidates appear for events.”
The Eventful data shows that Obama is Demanded by supporters in more than 50 locations throughout New Hampshire, while McCain and Huckabee are Demanded in 28 and 32 places, respectively.
About Eventful Demand
Eventful Demand is a free online service that empowers supporters to lobby for political figures to come and speak in their local town. Using Eventful, candidates can track where they are most in Demand, schedule appearances based on this data and also communicate directly with the Demanders via email. Eventful’s viral tools make it easy for campaigns and supporters to spread the word by including links and widgets in blogs, MySpace pages, Facebook groups and other social networking sites.
About Eventful Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events Web site that enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town.
www.eventful.com
www.eventful.com/politics
###
CONTACT:
Sharon Howell
LEWIS PR
415 992 4400
eventful@lewispr.com
]]>
San Diego, Calif. – January 3, 2008 - Eventful, the leading global events web site, announced today that Presidential candidates Barack Obama and Mike Huckabee are the most ‘Demanded’ candidates by their users in the state of Iowa, and have surged to the top of Eventful’s Hottest Demands rankings, just hours before the first votes are cast in the Iowa caucus. Both Obama and Huckabee have requests to speak in over 60 cities throughout Iowa, more than any other candidate.
In the last 24 hours, Obama has amassed 1,436 new online Demands, from supporters lobbying for his appearance in local towns around the country. This brings his total to over 47,000, far ahead of the other leading Democratic candidates, Hillary Clinton and John Edwards. Meanwhile, Huckabee has gained a more modest 258 new people in the same period to inch ahead of fellow Republican candidates such as John McCain and Ron Paul.
The Eventful Demand data reflects the findings of The Des Moines Register’s latest poll, placing Obama and Huckabee as the winners of today’s influential caucus.
The strength of online support in Iowa and the late surge in Demands may be seen as an indicator of today’s results, could also indicate the engagement of a key demographic for winning the Iowa caucus – the youth vote.
Eventful Demand is a free online service that empowers supporters to lobby for political figures to come and speak in their local town. Using Eventful, candidates can track where they are most in demand, schedule appearances based on this data and also communicate directly with the Demanders via email.
Eventful Demand is a viral service that has transformed the way that audiences interact with public figures and performers, empowering them to directly influence where events take place. Eventful’s viral tools make it easy for campaigns and supporters to spread the word by including links and widgets in blogs, MySpace pages, Facebook groups and other social networking sites.
“Since the inception of the 2008 campaign, we’ve seen our users create grass-roots campaigns on our site, to lobby for their preferred candidate to come speak in their local town,” said Jordan Glazier, CEO at Eventful. “One of the key themes of this election has to be voter empowerment, enabling people to have their say on the issues that impact them the most. The increase in Demands ahead of today’s caucus reflects this, and could well be an indicator of the result.”
About Eventful Inc.
San Diego based Eventful, Inc., operates Eventful.com, the leading events website which enables its community of users to discover, promote, share and create events throughout the world. Eventful users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies. Eventful’s Demand service enables users to influence where their favorite performers appear by creating viral grass-roots campaigns to “Demand” them in their town.
www.eventful.com
www.eventful.com/politics
###
CONTACT:
Sharon Howell
LEWIS PR
415 992 4400
eventful@lewispr.com
]]>